From your own pages
Practice area pages, FAQs and guides become posts. Postdom writes from what your site says, so a statute or a result your site does not state will not be in a post.
Written from your website · In your brand · Approved by you
Social media marketing for law firms, written around advertising rules
Social media marketing for law firms has to be useful to a stranger and still sit inside lawyer advertising rules. Postdom turns your firm's website into ready-to-post videos, slideshows and single images in your brand, and posts only what someone at the firm approves.
No card needed. Nothing posts until you approve it.
Social media marketing for law firms
People look for a lawyer when something has gone wrong or a big decision is close. They look at what a firm says before they ever phone. Social media marketing for law firms works when the posts answer the questions a person has at that moment.
Postdom reads your firm's website and turns what it already says into posts: how a process works, what to gather before a first meeting, which mistakes cost people money. It leaves out anything your site does not say.
A lawyer approves
New workspaces review every post. The partner, the marketing manager or anyone you invite can approve, edit or skip each one.
General information
Posts explain how things work. They do not tell one reader what to do about one case, which is where advertising and ethics rules start to bite.
Free social media marketing for law firms
Postdom's Free plan needs no card. It makes 1 post a month from your firm's website and lets you connect 2 accounts, Instagram and TikTok. Free posts keep the Postdom watermark.
Use it to see whether the posts sound like your firm. If they do, Starter is $39 a month for 30 posts, about $1.30 a post, and a post counts only when you approve or schedule it.
Social media for lawyers
A lawyer on social media is judged twice: by prospective clients and by the bar. A post that would be fine from a plumber can be a problem for a lawyer if it implies a result, claims expertise the lawyer does not hold, or reveals something about a client.
The safest pattern is the dull one. Explain the process. Define the jargon. Say who the firm acts for. Keep case stories to matters that are public and finished, with the client's written consent.
Social media for law firms
A firm has a second problem on top of the individual lawyer's: several people post, and nobody owns the whole feed. One partner's 'we always win' becomes the firm's advertisement.
Give one person the final say, and set one rule for the team: posts go through the same approval, whoever suggested them. In Postdom, owners, admins and members can all approve posts, so the person with the final say can be a lawyer rather than the marketing manager.
Social media marketing for lawyers
For an individual lawyer the question is usually which posts go on a personal profile and which on the firm's. The rules follow the lawyer. A personal profile that promotes the lawyer's services can count as advertising, even if the lawyer thinks of it as chat.
If you run the firm's account and your own, treat them the same way. Both should name who is responsible, and neither should say more than the firm's website can back up.
Instagram Reels for law firms
Reels suit the short explainers people save: the documents for a first meeting, what a court date means, the difference between a will and a trust, how a retainer works. Each one is a minute of the firm's practice made visible.
Postdom makes Reels in your brand from your own practice pages. Videos are real clips and photos with native text boxes, music and an optional voiceover. They post to TikTok, Instagram, YouTube, Facebook and LinkedIn.
Slideshows post to Instagram as well. A checklist of what to bring to a first consultation works well as a swipeable post.
TikTok videos for law firms
Many people first hear that they have a legal option on TikTok. Calm, specific videos do well there: a myth about the law answered, a common reason a claim fails, a term your engagement letter uses.
Postdom writes the hook and the on-screen text in your tone and keeps the video to general information. The platform's AI label is on by default for TikTok, Instagram and YouTube posts.
Lawyer advertising rules to read posts against
Lawyer advertising is regulated by each state's bar in the US, and the state rules differ. The ABA Model Rules of Professional Conduct are the common starting point. Postdom does not enforce any of this. These are the points that most often matter on social media.
- No false or misleading statements
- ABA Model Rule 7.1 bars a communication about a lawyer's services that is false or misleading, including by leaving out a fact that makes it misleading. 'Best lawyer', 'guaranteed' and unverifiable success rates are the usual problems.
- Name a responsible lawyer
- ABA Model Rule 7.2 asks that advertising include the name and contact details of at least one lawyer or firm responsible for it. Many states ask for more, including a label. New York, for example, requires 'Attorney Advertising' on advertisements.
- Specialist claims
- Saying a lawyer is a specialist or certified specialist is limited by the bar's rules. Where there is no recognised certification, describe the work done, not a title.
- Paying for recommendations
- ABA Model Rule 7.2 generally bars giving anything of value for a recommendation. Check this before paying an influencer to mention the firm.
- Solicitation
- ABA Model Rule 7.3 restricts live person-to-person solicitation, such as in person or by live phone or video call. Under the Model Rule a written direct message is not live contact. Some states regulate targeted written solicitation too, so check your state's rule before messaging a stranger about their legal problem.
- Client confidentiality
- ABA Model Rule 1.6 covers information about a client, including the fact of the representation. A post that makes a client identifiable needs the client's informed consent.
- Past results
- Some states require a disclaimer on results posts. New York, for example, requires the words 'Prior results do not guarantee a similar outcome' on advertising that mentions past results. Look up your own state's rule.
Outside the US, the same ground is covered elsewhere. In England and Wales, the Solicitors Regulation Authority's Standards and Regulations (in force since 25 November 2019) require publicity to be accurate and not misleading, and its Transparency Rules require some price and service information on a firm's website. Check the rules of the regulator you answer to.
These notes are general information, not legal advice. Postdom does not check a post against these rules. Your approval is the check, so read each post with them in mind.
- American Bar Association, Model Rules of Professional Conduct, Rules 1.6, 7.1, 7.2 and 7.3The common baseline for lawyer advertising and confidentiality.
- New York Rules of Professional Conduct (22 NYCRR Part 1200), Rule 7.1(f)The 'Attorney Advertising' label.
- Solicitors Regulation Authority, SRA Standards and Regulations (25 November 2019)Publicity rules for firms in England and Wales.
How Postdom works for a law firm
- 01
Paste the firm's website
Postdom reads the firm's brand: logo, colours, fonts, tone, the practice areas and who the firm acts for. Each thing it learned shows its source.
- 02
Review the posts in For You
Finished videos, slideshows and single images appear in your brand, written from your own practice pages.
- 03
A lawyer approves, edits or skips
Add the responsible lawyer's name or any label your bar requires when you edit. Connect TikTok or Instagram at your first approval.
- 04
Let it learn the firm's voice
Every choice shapes the next posts. If you ever turn on posting without review for a type of post, you can switch it off again.
What it costs
Plans are priced per workspace, so a firm with separate practice groups can give each its own.
Paid plans include every format and all nine platforms, and can remove the watermark. Free connects 2 accounts on any platform.
| Plan | Monthly | Yearly | Posts a month | Social accounts |
|---|---|---|---|---|
| Free | $0, no card | None | 1 | 2 |
| Starter | $39 | $390 | 30 | 3 |
| Growth | $99 | $990 | 60 | 10 |
| Scale | $229 | $2,290 | 150 | 20 |
| Pro | $399 | $3,990 | 300 | 30 |
Questions
Is social media marketing for law firms allowed?
Yes, but it is advertising, so your bar's advertising rules apply to it. The usual points are no misleading claims, a named responsible lawyer, careful use of the word specialist, and client confidentiality.
Can a lawyer approve every post before it goes out?
Yes. New workspaces review every post, and owners, admins and members can all approve. Nothing posts until someone approves it.
Does Postdom check posts against bar rules?
No. Postdom writes from your website and does not check a post against any bar's rules. The lawyer who approves the post is the check.
Can Postdom write about my past cases?
Only if your website already says it. Be careful with client stories, because client confidentiality applies even to matters that were public.
Which platforms can a firm post to?
Postdom posts to TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook Reels, X, Snapchat Stories, Threads and Bluesky. Videos publish to TikTok, Instagram, YouTube, Facebook and LinkedIn.
Is social media marketing for law firms really free on Postdom?
Yes, on the Free plan: 1 post a month made from your firm's website, 2 connected accounts and no card. Paid plans add more posts a month and remove the watermark.
Start with your firm's website
See your first post today
Paste it and Postdom makes your first post in your brand. Nothing posts until you connect an account and a lawyer approves it.