Direct bookings
A post that links to your own booking page is worth more than one that sends guests to a booking site, which usually charges you commission.
Written from your website · In your brand · Approved by you
Social media marketing for hotels, from your site, in your brand
Social media marketing for hotels competes with booking sites that show guests every room in the city. Postdom turns your hotel's website into ready-to-post videos, slideshows and single images in your brand, and posts only what you approve to TikTok, Instagram and more.
No card needed. Nothing posts until you approve it.
Social media marketing for hotels
A guest chooses a hotel twice: once on a booking site and once on social media, where they see what it is actually like. The booking site shows the room. Your feed shows the morning, the lobby, the street and the people.
Postdom reads your hotel website and keeps that feed moving, with rooms, the restaurant, the area and the season, all in your brand.
Seasonal by default
Postdom works from your site, so keep seasonal pages and offers current and the feed will follow.
A manager approves
New workspaces review every post. The general manager, marketing lead or owner can approve, edit or skip each one.
Free social media marketing for hotels
Postdom's Free plan has no card. It makes 1 post a month from your hotel website and connects 2 accounts, Instagram and TikTok. Free posts keep the Postdom watermark.
It is a quick way to see whether your site has enough to post from. Starter is $39 a month for 30 posts, about $1.30 a post.
Social media marketing for vacation rentals
A vacation rental host has the same job on a smaller scale: one property, one listing and a lot of competition on the booking platform. A feed shows the place at its best in every season, and it lets repeat guests book direct.
Postdom works from a rental's own website the same way it does for a hotel's. A property with a site of its own is a good fit. A listing on a booking platform alone gives it little to read.
Instagram Reels for hotels
Reels sell the feeling of a stay. A walk from the lobby to a room, breakfast being put out, the pool at six in the morning. Guests save these to plan a trip.
Postdom makes Reels in your brand from your site. Videos are real clips and photos with native text boxes, music and an optional voiceover. They post to TikTok, Instagram, YouTube, Facebook and LinkedIn.
Slideshows post to Instagram as well, and suit a 'weekend in town' itinerary or a room-by-room tour.
TikTok videos for hotels
TikTok is where many people plan trips. They search for 'things to do in' a place and watch what comes up. A hotel that posts about its neighbourhood, not only its rooms, gets into those searches.
Postdom writes the hook and on-screen text in your tone and builds the video from real clips and photos. The platform's AI label is on by default for TikTok, Instagram and YouTube posts.
Postdom also posts to TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook Reels, X, Snapchat Stories, Threads and Bluesky.
What a hotel posts across the year
| Season | What to post | Format |
|---|---|---|
| Before peak season | Rooms, packages and early offers | Slideshow, single image |
| Peak season | The area, events and the guest experience | Video |
| Shoulder months | Weekend breaks, local events and food | Video, slideshow |
| Quiet months | Meetings and groups, long stays and gift vouchers | Single image |
| Holidays | Gift cards, festive stays and last-minute rooms | Single image, video |
This is a shape, not a schedule. Postdom builds posts from your site's own content.
Pricing, review and privacy rules for hotel posts
Show the real price
In the US, the FTC's Rule on Unfair or Deceptive Fees, effective 12 May 2025, requires hotels, vacation rentals and other short-term lodging that advertise a price to show the total price, including mandatory fees, more prominently than any other pricing information. In the UK, the Digital Markets, Competition and Consumers Act 2024 bans hiding mandatory fees for practices from 6 April 2025. A post that advertises 'rooms from' a price without the resort fee is a risk.
Reviews
The FTC's rule banning fake reviews and testimonials took effect on 21 October 2024. Quote real guest reviews, with permission, and do not edit them.
Guests and staff
Do not show guests who are recognisable unless they have agreed. In the EU and UK, GDPR treats a recognisable face as personal data.
Accessibility claims
In the US, the ADA regulations for places of lodging (28 CFR 36.302(e)) require a hotel's reservation service to identify and describe accessible features in enough detail for a guest with a disability to judge whether a room meets their needs. Describe a room's accessibility only if it is accurate.
Stars and awards
Use a star rating or award only if you hold it from the body that gives it.
Short-term rentals
Some cities and regions require a registration or permit number on short-term rental listings. Check the rules for your location.
These notes are general information, not legal advice. Postdom does not check a post against these rules. Your approval is the check, so read each post with them in mind.
- US Federal Trade Commission, Rule on Unfair or Deceptive Fees, 16 CFR Part 464 (effective 12 May 2025)Total-price display for hotels and other short-term lodging.
- UK Digital Markets, Competition and Consumers Act 2024 (consumer provisions in force 6 April 2025)Ban on hiding mandatory fees.
- US Federal Trade Commission, Rule on the Use of Consumer Reviews and Testimonials (effective 21 October 2024)Fake reviews.
- US Department of Justice, ADA Title III regulations, 28 CFR 36.302(e) (reservations made by places of lodging)Reservation information on accessible features.
How Postdom works for a hotel
- 01
Paste your hotel website
Postdom reads your brand, rooms, restaurant and area. Each thing it learned shows its source.
- 02
See posts in For You
Videos, slideshows and single images arrive in your brand, built from your site's own pages.
- 03
Approve, edit or skip
Check the price and any fees before you approve. At your first approval you connect Instagram or TikTok.
- 04
Let it learn your style
Each choice shapes the next posts. Postdom offers to post a type without review after 9 of your last 10 are approved unedited.
What it costs
A single property can start on Free or Starter. A group can give each hotel its own workspace.
Paid plans include every format and all nine platforms, and can remove the watermark. Free connects 2 accounts on any platform.
| Plan | Monthly | Yearly | Posts a month | Social accounts |
|---|---|---|---|---|
| Free | $0, no card | None | 1 | 2 |
| Starter | $39 | $390 | 30 | 3 |
| Growth | $99 | $990 | 60 | 10 |
| Scale | $229 | $2,290 | 150 | 20 |
| Pro | $399 | $3,990 | 300 | 30 |
Questions
What should a hotel post on social media?
Rooms, the restaurant and bar, the area, events and offers, and a steady flow of what a stay is actually like.
Can a hotel post offers with prices?
Yes. In the US, when a hotel advertises a price, the FTC's fees rule requires the total price, including mandatory fees, to be the most prominent price shown. Postdom writes from your website, so make sure the price on your site is the real one.
Does Postdom use guest photos?
No. Postdom writes from your website. If you add a guest photo or review yourself, get permission first.
Can a vacation rental host use Postdom?
Yes, if the property has its own website. Postdom writes from the website, so a listing on a booking platform alone gives it little to read.
Which platforms can a hotel post to?
Postdom posts to TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook Reels, X, Snapchat Stories, Threads and Bluesky. Free connects 2 accounts on any platform.
Is social media marketing for hotels really free on Postdom?
Yes, on the Free plan: 1 post a month made from your website, 2 connected accounts and no card. Paid plans add more posts a month and remove the watermark.
Start with your hotel website
See your first post today
Paste it and Postdom makes your first post in your brand. Nothing posts until you connect an account and approve it.