Mission, programmes, stories
Postdom writes from what your site says about your work: what you do, who you help and how a gift is used.
Written from your website · In your brand · Approved by you
Social media marketing for nonprofits, without a communications team
Social media marketing for nonprofits often falls to one person who is also the programme manager. Postdom turns your organisation's website into ready-to-post videos, slideshows and single images in your brand, and posts only what you approve, so your mission is told every week without a comms hire.
No card needed. Nothing posts until you approve it.
Social media marketing for nonprofits
A nonprofit has three audiences on one feed: donors, volunteers and the people it serves. It also has a small team and no spare hours. The usual result is a burst of posts around an appeal, then silence.
Postdom reads your website and turns your mission, programmes and stories into steady posts. You approve each one, so nothing goes out that your board or your beneficiaries would not want to see.
Quiet by design
Nothing posts until you approve it. Skip a post that touches on a case you have not got permission for.
Your voice, not a template
Brand colours, fonts and tone come from your site. Each approve, edit and skip makes the next posts closer.
Free social media marketing for nonprofits
Postdom's Free plan has no card. It makes 1 post a month from your website and connects 2 accounts, Instagram and TikTok. Free posts keep the Postdom watermark.
It costs nothing to see whether your site gives Postdom enough to tell your story. Starter is $39 a month for 30 posts, about $1.30 a post, when you want a steady rhythm.
Social media for nonprofits
Social media for nonprofits is about attention and trust. People give to organisations they have seen do something, and they volunteer for ones that look like they know what they are doing.
Most donors are not looking for a plea. They want to see what the last gift did, who benefits and what is needed next. Post that, and the appeal is a natural next step.
Instagram Reels for nonprofits
Reels are where an organisation can show work in progress: a volunteer day, a delivery arriving, a programme running. A forty-second clip carries more than a paragraph of impact language.
Postdom makes Reels in your brand from your own pages. Videos are real clips and photos with native text boxes, music and an optional voiceover. They post to TikTok, Instagram, YouTube, Facebook and LinkedIn.
Slideshows post to Instagram too. A 'where your gift goes' sequence is an easy one to keep and share.
TikTok videos for nonprofits
TikTok puts a cause in front of people who have never heard of it. Videos that explain one problem in one sentence, and one thing a viewer can do, tend to travel further than a general introduction.
Postdom writes the hook and on-screen text in your tone and builds the video from real clips and photos. The platform's AI label is on by default for TikTok, Instagram and YouTube posts.
A year of posts for a nonprofit
Nonprofit posting follows the calendar more than most. Postdom works from your site, so add your campaign pages and it will build on them.
| When | What it is | What to post |
|---|---|---|
| Giving Tuesday | The Tuesday after US Thanksgiving, 1 December in 2026 | Where last year's gifts went, and what this year's will do |
| Year end | Peak giving season in the US | A thank-you, a report and one clear ask |
| Awareness days | The days for your cause | One fact, one story and one thing to do |
| Volunteer drives | Whenever your season starts | What a shift is like, and how to sign up |
| Annual report | Whenever you publish it | Three numbers from the report, one per post |
Fundraising, privacy and tax rules for nonprofit posts
Politics
In the US, an organisation exempt under section 501(c)(3) of the Internal Revenue Code may not participate or intervene in any political campaign for or against a candidate. The IRS says public statements made on behalf of the organisation, verbal or written, for or against a candidate violate this, and a post on the organisation's own account is a statement on its behalf. Post about issues, not candidates.
Asking for money
Most US states require a charity to register before soliciting donations from their residents. An online post reaches every state, so check with your state's charity regulator and the National Association of State Charity Officials.
Saying a gift is tax-deductible
Only say so if the organisation is eligible and the gift would qualify. Where a donor receives something in return for a payment over 75 dollars, US law requires a written disclosure of the deductible part (Internal Revenue Code section 6115).
People you serve
Photos and stories of beneficiaries need informed consent, particularly for children and anyone in crisis. Consent for a case study is not consent for an advert.
Outside the US
In the UK, the Fundraising Regulator's Code of Fundraising Practice covers online fundraising, and the Charity Commission for England and Wales publishes guidance on charities and social media. Other countries have their own rules.
These notes are general information, not legal advice. Postdom does not check a post against these rules. Your approval is the check, so read each post with them in mind.
- Internal Revenue Service, Restriction of Political Campaign Intervention by Section 501(c)(3) Tax-Exempt OrganizationsNo campaign intervention, including on social media.
- Internal Revenue Code section 6115Quid pro quo contribution disclosure over 75 dollars.
- National Association of State Charity Officials (NASCO)State charitable solicitation registration.
- Fundraising Regulator (UK), Code of Fundraising PracticeFundraising standards for UK charities.
How Postdom works for a nonprofit
- 01
Paste your website
Postdom reads your mission, programmes and tone. Each thing it learned shows its source.
- 02
See posts in For You
Videos, slideshows and single images arrive in your brand, built from your own pages.
- 03
Approve, edit or skip
Check consent and any claims about gifts before you approve. At your first approval you connect Instagram or TikTok.
- 04
Let it learn your voice
Each choice shapes the next posts. Postdom offers to post a type without review after 9 of your last 10 are approved unedited.
What it costs
Many small nonprofits start on Free. A federation can give each chapter its own workspace.
Paid plans include every format and all nine platforms, and can remove the watermark. Free connects 2 accounts on any platform.
| Plan | Monthly | Yearly | Posts a month | Social accounts |
|---|---|---|---|---|
| Free | $0, no card | None | 1 | 2 |
| Starter | $39 | $390 | 30 | 3 |
| Growth | $99 | $990 | 60 | 10 |
| Scale | $229 | $2,290 | 150 | 20 |
| Pro | $399 | $3,990 | 300 | 30 |
Questions
What should a nonprofit post on social media?
The impact of the last gift, stories of the work with consent, behind-the-scenes clips of volunteers, one clear way to help and a regular thank-you.
Is there a discount for nonprofits?
Postdom has a Free plan with no card, 1 post a month and 2 connected accounts. The plans after that are priced per workspace and listed on the pricing page.
Can a nonprofit post about a political issue?
In the US a 501(c)(3) can post about issues but may not support or oppose a candidate. Postdom does not check this, so read each post for it before you approve.
Does Postdom write fundraising appeals?
It writes posts from your website, including your campaign and donate pages. You approve every post, so you decide what asks go out and when.
Which platforms can a nonprofit post to?
Postdom posts to TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook Reels, X, Snapchat Stories, Threads and Bluesky. Free connects 2 accounts on any platform.
Is social media marketing for nonprofits really free on Postdom?
Yes, on the Free plan: 1 post a month made from your website, 2 connected accounts and no card. Paid plans add more posts a month and remove the watermark.
Start with your website
See your first post today
Paste it and Postdom makes your first post in your brand. Nothing posts until you connect an account and approve it.