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Instagram trends this week: what's working on Reels

The Instagram trends this week, checked on Instagram every Monday: each trend's Reels audio with its reel count, a real public Reel and how a business can use it.

Ana Ibáñez Lario

31 Oct 202612 min read

On this page

Updated 30 Oct 2026 from public Instagram Reels, audio and hashtag pages, read on the dates shownWeek of 26 Oct-1 Nov 2026

Instagram trends this week: The cutest ghost on your feed, Ramalama costume walk, Creepy client moments, Monster Mash treats, Money can't buy happiness but, Vlog timestamps, The Nicole Kidman glow-up

Instagram trends at a glance
Trend	Audio	Reels using the audio
The cutest ghost on your feed	Oh Klahoma, Jack Stauber	180K (30 Oct 2026)
Ramalama costume walk	Ramalama (Bang Bang), Róisín Murphy	101K (30 Oct 2026)
Creepy client moments	Creepy Simple Horror Background Ambience, Zé Maré	55K (30 Oct 2026)
Monster Mash treats	Monster Mash, Bobby (Boris) Pickett and The Crypt Kickers	368K (30 Oct 2026)
Money can't buy happiness but	Original audio, eresdigna	343K (30 Oct 2026)
Vlog timestamps	Pump It, The Black Eyed Peas	674K (30 Oct 2026)
The Nicole Kidman glow-up	Nicole Kidman, ADÉLA	78K (30 Oct 2026)

Reel counts are Instagram's own, for all time, as shown on its audio page on the day in brackets. An empty cell is a count Instagram did not show.

Free: the latest TikTok trends every Monday, with views and a link to each. This page has the new Instagram trends each Monday.

We'll email you once to confirm, then the latest TikTok trends and the new ones every Monday. Unsubscribe any time with the link in every email. Privacy policy.

These are the Instagram trends this week, checked on Instagram every Monday: what people are doing in Reels, the audio they use with Instagram's own count of reels using it, and a real public Reel for each. Every count carries the day it was read.

Postdom, the AI social media tool, makes these trends for your business: enter your website and it writes and makes the Reels in your brand, then posts the ones you approve. Posting on TikTok too? See TikTok trends this week.

Instagram trends this week

Each card says what happens in the trend, the audio it rides, how a business can use it, and links to a public example Reel from an account with at least 10,000 followers.

7 Instagram trends we checked this week, each with a real public Reel, the audio it uses and how many reels use that audio.

Checked 30 Oct 2026
The cutest ghost on your feed
@athomewithjenna
Family creator
239,712 views, 6,667 likes, 125K followers on 30 Oct 2026
Watch on Instagram
@athomewithjenna, family creator
Instagram trends this week: the POV format behind "The cutest ghost on your feed", made with Postdom for Standwise, an example software brand. The person on screen is an AI persona, not a customer.
What happens
People throw a white sheet over themselves, a pet, a kid or the whole team, add sunglasses or a pumpkin, and post the ghost photos and clips set to Oh Klahoma with a caption like the cutest ghost on your feed today.
Audio
Oh Klahoma, Jack Stauber, 180K reels on Instagram, all time, as of 30 Oct 2026, marked Trending
For a business
Put the team, the shop dog or your best seller under a sheet and shoot it in your own space. Keep the caption about your place, like a ghost who refuses to skip a checkup.
Make this for my business · Closest TikTok format: POV
Checked 30 Oct 2026
Ramalama costume walk
@haleyybaylee
Comedy creator
1,751,007 views, 146,881 likes, 9.5M followers on 30 Oct 2026
Watch on Instagram
@haleyybaylee, comedy creator. Also: @colormecourtney, home decor creator, 84,626 views, 7,341 likes, 950K followers on 30 Oct 2026
What happens
Creators walk toward a low camera to Ramalama (Bang Bang) by Roisin Murphy, then the shot pulls back on the beat to reveal the full Halloween costume or a finished transformation.
Audio
Ramalama (Bang Bang), Róisín Murphy, 101K reels on Instagram, all time, as of 30 Oct 2026, marked Trending
For a business
Use the walk for a reveal: a finished room, a new menu board, a staff costume line-up. The beat drop does the work, so keep the build-up short and the reveal clean.
Make this for my business · Closest TikTok format: Day 1 vs later
Checked 30 Oct 2026
Creepy client moments
@clawslondon
Nail studio
34,256 views, 1,643 likes, 128K followers on 30 Oct 2026
Watch on Instagram
@clawslondon, nail studio. Also: @greysonhair, hair stylist, 11,856 views, 710 likes, 78.9K followers on 30 Oct 2026
What happens
Over a slow horror ambience track, people film a frozen stare or a slow turn to camera, with on-screen text naming the scariest small moment of their job or day.
Audio
Creepy Simple Horror Background Ambience, Zé Maré, 55K reels on Instagram, all time, as of 30 Oct 2026, marked Trending
For a business
Name the moment that scares your team, like a booking for a look you have never tried. Keep the joke on the situation and on yourselves, never on the customer.
Make this for my business · Closest TikTok format: Reaction
Checked 30 Oct 2026
Monster Mash treats
@carlosbakery
Bakery
253,837 views, 2,939 likes, 2.8M followers on 30 Oct 2026
Watch on Instagram
@carlosbakery, bakery. Also: @sometimesimakecookies, home baker, 63,821 views, 3,854 likes, 60.4K followers on 30 Oct 2026
What happens
Bakers, cafes and pet accounts set their spooky bakes, costumes and Halloween specials to Monster Mash, usually as quick cuts of the finished product.
Audio
Monster Mash, Bobby (Boris) Pickett and The Crypt Kickers, 368K reels on Instagram, all time, as of 30 Oct 2026, marked Trending
For a business
Show your Halloween special or seasonal product in quick cuts to the song, finishing on the best shot. Say where and until when people can get it.
Make this for my business · Closest TikTok format: POV
Checked 30 Oct 2026
Money can't buy happiness but
@sliceofcandle
Candle workshop
163,640 views, 1,946 likes, 148K followers on 30 Oct 2026
Watch on Instagram
@sliceofcandle, candle workshop. Also: @visitmilwaukee, city tourism board, 52,058 views, 2,920 likes, 160K followers on 30 Oct 2026
What happens
A short clip runs over a trending spoken original audio while on-screen text says money can't buy happiness, but it can buy the small thing that makes the creator happy.
Audio
Original audio, eresdigna, 343K reels on Instagram, all time, as of 30 Oct 2026, marked Trending
For a business
Finish the line with your product or service and show it in use in one or two shots. Keep it light and specific to a real moment your customers enjoy.
Make this for my business · Closest TikTok format: Things that just make sense
Checked 30 Oct 2026
Vlog timestamps
@kokoandlynn
Stationery brand
12,394 views, 504 likes, 87.1K followers on 30 Oct 2026
Watch on Instagram
@kokoandlynn, stationery brand. Also: @hana_may_witch, tarot creator, 1,299,704 views, 64,850 likes, 66.8K followers on 30 Oct 2026
What happens
People film their day as a run of short clips, each labeled with a time stamp, with swipe transitions and no voiceover, set to Pump It.
Audio
Pump It, The Black Eyed Peas, 674K reels on Instagram, all time, as of 30 Oct 2026, marked Trending
For a business
Timestamp a real day at your business, from opening up to the last order out. Pick the clips that show the work people never see.
Make this for my business · Closest TikTok format: Day in the life
Checked 30 Oct 2026
The Nicole Kidman glow-up
@braid_and_beyond
Braid studio
328,268 views, 20,649 likes, 275K followers on 30 Oct 2026
Watch on Instagram
@braid_and_beyond, braid studio. Also: @glambyomoye, makeup artist, 35,405 views, 3,988 likes, 283K followers on 30 Oct 2026
What happens
Creators lip-sync to Nicole Kidman by ADELA and cut from an everyday look to the finished glam, outfit or hairstyle on the beat.
Audio
Nicole Kidman, ADÉLA, 78K reels on Instagram, all time, as of 30 Oct 2026
For a business
Salons, stylists and boutiques can cut from the chair or fitting room to the finished look. Ask the client first and let the result carry the clip.
Make this for my business · Closest TikTok format: Day 1 vs later

Counts are as Instagram showed them on the day we checked, and cover all time, not just this week. Example Reels come from accounts with at least 10,000 followers and open on Instagram.

The Reels audio we saw most this week, with Instagram's own count of reels using each one. Audio marked Trending is what Instagram itself labels trending.

Trending audio on Instagram
Audio	Reels using it	Suits
Oh Klahoma, Jack Stauber	180K (30 Oct 2026), marked Trending
Ramalama (Bang Bang), Róisín Murphy	101K (30 Oct 2026), marked Trending
Creepy Simple Horror Background Ambience, Zé Maré	55K (30 Oct 2026), marked Trending
Monster Mash, Bobby (Boris) Pickett and The Crypt Kickers	368K (30 Oct 2026), marked Trending
Original audio, eresdigna	343K (30 Oct 2026), marked Trending
Pump It, The Black Eyed Peas	674K (30 Oct 2026), marked Trending
Nicole Kidman, ADÉLA	78K (30 Oct 2026)
Housewife, Tate McRae	202K (30 Oct 2026)	Upbeat dance or confident outfit clips with text on screen.
Living in the Dark, Myuu	101K (30 Oct 2026)	Moody spooky shots, like a pet or product lurking in the dark.
Patient Zero, Taylor Swift	202K (30 Oct 2026)	Wedding day and big event edits for venues and photographers.
Sunshine (Instrumental), Twista	202K (30 Oct 2026)	Showing the role a team member always plays in the group.

Read on Instagram's audio pages on 30 Oct 2026. Business accounts can use only the audio Instagram offers them: check it appears in the audio picker before you plan a Reel around it.

Instagram marks some Reels audio as Trending with a small arrow next to its name, in the Reels audio picker and on the audio's own page. That page also shows how many reels use the audio, which is the count in the table above.

A high count with a Trending label usually means the audio is still rising. A high count without one often means it peaked earlier, so it is safer for a steady format than for a fast trend.

This week's trending songs on Instagram, the most-used first by Instagram's own reel count.

Business accounts on Instagram get a smaller music library than personal and creator accounts, so a trending song may not be offered to you. Before you film, open the Reels audio picker and search for the song. If it is not there, use the same idea with original audio or a song that is.

Some trending Instagram songs trend on TikTok first. To see what may reach Reels next, compare this list with popular TikTok songs this week.

Not every trending sound is a song. Many Reels trends ride original audio: a line of dialogue, a voiceover or a remix someone uploaded. You can use original audio from a public Reel by tapping the audio name, and it is usually open to business accounts when licensed music is not.

This week's example Reels, the most viewed first. Each is public and from an account with at least 10,000 followers; the counts are Instagram's own, on the day shown.

Ramalama costume walk: @haleyybaylee, comedy creator, 1,751,007 views, 146,881 likes, 9.5M followers on 30 Oct 2026. Ramalama costume walk
Vlog timestamps: @hana_may_witch, tarot creator, 1,299,704 views, 64,850 likes, 66.8K followers on 30 Oct 2026. Vlog timestamps
The Nicole Kidman glow-up: @braid_and_beyond, braid studio, 328,268 views, 20,649 likes, 275K followers on 30 Oct 2026. The Nicole Kidman glow-up
Monster Mash treats: @carlosbakery, bakery, 253,837 views, 2,939 likes, 2.8M followers on 30 Oct 2026. Monster Mash treats
The cutest ghost on your feed: @athomewithjenna, family creator, 239,712 views, 6,667 likes, 125K followers on 30 Oct 2026. The cutest ghost on your feed
Money can't buy happiness but: @sliceofcandle, candle workshop, 163,640 views, 1,946 likes, 148K followers on 30 Oct 2026. Money can't buy happiness but
Ramalama costume walk: @colormecourtney, home decor creator, 84,626 views, 7,341 likes, 950K followers on 30 Oct 2026. Ramalama costume walk
Monster Mash treats: @sometimesimakecookies, home baker, 63,821 views, 3,854 likes, 60.4K followers on 30 Oct 2026. Monster Mash treats
Money can't buy happiness but: @visitmilwaukee, city tourism board, 52,058 views, 2,920 likes, 160K followers on 30 Oct 2026. Money can't buy happiness but
The Nicole Kidman glow-up: @glambyomoye, makeup artist, 35,405 views, 3,988 likes, 283K followers on 30 Oct 2026. The Nicole Kidman glow-up
Creepy client moments: @clawslondon, nail studio, 34,256 views, 1,643 likes, 128K followers on 30 Oct 2026. Creepy client moments
Vlog timestamps: @kokoandlynn, stationery brand, 12,394 views, 504 likes, 87.1K followers on 30 Oct 2026. Vlog timestamps
Creepy client moments: @greysonhair, hair stylist, 11,856 views, 710 likes, 78.9K followers on 30 Oct 2026. Creepy client moments

Instagram reels trends

Instagram reels trends come in two kinds: audio-led trends, where the sound is the joke and people act it out, and format-led trends, where the structure travels with any sound. Both work for a business when the joke stays on the situation, never on a customer.

Pick a trend whose idea fits something true about your business.
Film it with your own team, product or space, and keep the words on screen for people watching on mute.
Add the audio in Instagram when you post, so your Reel joins the audio's page.
Post it while the trend is still rising: within a week of it appearing here.

Open Reels and tap the audio name on a Reel you like. The audio page shows how many reels use it and the Trending arrow when Instagram marks it.
In the Reels editor, open the audio picker: the Trending tab lists audio Instagram marks as trending for your account.
Professional accounts in some countries can also check the Professional dashboard, where Instagram shows trending audio and hashtags.
Or check this page every Monday: each week's audio is read on Instagram and dated.

Latest Instagram trends

Up to the last 8 weeks, newest first, with each week's trends and audio.

Week of 26 Oct-1 Nov 2026

Trends: The cutest ghost on your feed, Ramalama costume walk, Creepy client moments, Monster Mash treats, Money can't buy happiness but, Vlog timestamps, The Nicole Kidman glow-up

Audio: Oh Klahoma, Ramalama (Bang Bang), Creepy Simple Horror Background Ambience, Monster Mash, Original audio, Pump It, Nicole Kidman, Housewife, Living in the Dark, Patient Zero, Sunshine (Instrumental)

Older weeks appear here as new ones come in.

Posting on TikTok too? See TikTok trends this week.

Instagram trends FAQ

What are the Instagram trends this week?

The list at the top of this page, checked on Instagram each Monday. Each trend shows what people do, the Reels audio it uses with Instagram's own reel count, a real public Reel and how a business can use it.

How often is this list updated?

Every Monday. The date at the top of the page shows when the current week went up, and the archive keeps the last 8 weeks.

Where do the numbers come from?

From Instagram itself: the reel count on each audio's Reels page, the post count on each hashtag page, and the counts on each example Reel, all read on the day shown next to them. A count Instagram did not show is left out.

What does Trending mean next to an audio?

Instagram marks some Reels audio as Trending with an arrow. The audio table on this page says when Instagram showed that label on the day we checked.

Can a business account use trending audio on Instagram?

Not always. Business accounts get a smaller music library than personal accounts, so a song you hear on Reels may not be offered to you. Check the audio picker before you plan a Reel around it, or use original audio.

Are Instagram trends the same as TikTok trends?

They often overlap, and some Reels trends start on TikTok first. Compare this page with TikTok trends this week to see what is moving across.

How do I make an Instagram trend for my business?

Pick a trend whose idea fits your business, film the situation with your own team or product, and keep the words on screen. Postdom, the AI social media tool, can make it for you from your website and post the ones you approve.

Is this list free?

Yes. The page is free to read with no sign-up, and the weekly trends email is free too.

Free: the latest TikTok trends every Monday, with views and a link to each. This page has the new Instagram trends each Monday.

We'll email you once to confirm, then the latest TikTok trends and the new ones every Monday. Unsubscribe any time with the link in every email. Privacy policy.