Do you need someone talking to camera?
If an on-screen avatar is the point, stay with the avatar studios. If the message matters more than the messenger, video with on-screen text needs no avatar at all.
Avatar tools and website-to-video tools · prices checked 5 October 2026
HeyGen alternatives, compared on price and on the job
HeyGen alternatives split into two groups: avatar studios that put a talking avatar on screen, and tools that make social posts without one. Decide which you need, then compare prices. Every price below links to the vendor's own page.
How to choose between HeyGen alternatives
Answer these before you compare features. They usually narrow the list to two or three tools.
Who writes the script?
Avatar studios read the script you give them. Some tools write it for you from your website or a product link.
Training or social?
Training videos run for minutes and are priced by minutes. Social posts are short, and you need a lot of them.
Who posts it?
Most avatar tools stop at the download. Check whether you also need scheduling and publishing.
Eight tools to compare, plus HeyGen for reference, with prices checked 5 October 2026
Postdom comes first because this is Postdom's page. The avatar tools follow in rough order of entry price, and HeyGen sits last so you can compare against it.
The per-minute column divides the entry plan's price by the minutes its page prints. Credit-priced plans don't print minutes, so they are marked as not listed.
| Tool | Entry paid plan | Free plan | Entry plan, per minute of video |
|---|---|---|---|
| Postdom | Starter $39 a month for 30 posts and 3 connected accounts. | Yes: 1 post a month and 2 connected accounts, with a Postdom watermark. | Priced per post, not per minute |
| D-ID | Lite $5.9 a month billed monthly, or $4.7 a month billed annually ($56), with 10 minutes a month. | No free plan listed. | $0.59 on Lite, billed monthly |
| InVideo AI | Starter $20 per seat a month, billed annually, with 400 credits per seat a month. | No free plan is mentioned on the pricing page. | Not listed: priced in credits |
| Synthesia | Starter $29 a month billed monthly, with 1,250 credits (about 12 minutes of video), or $18 a month billed yearly. | Yes: 10 minutes of video a month and 500 credits. Videos carry a Synthesia watermark. | About $2.42 on Starter, billed monthly |
| Elai | Creator $29 a month billed monthly, or $23 a month billed annually ($276), for 15 minutes a month. | Yes: 1 user and 1 minute of video. | $1.93 on Creator, as its page prints it |
| DeepBrain AI Studios | Personal $29 a month billed monthly, or $24 a month billed annually. | Yes: up to 3 videos, each up to 1 minute, with 1 custom avatar and 720p export. | Not listed: Personal has no monthly minute cap |
| Creatify | Starter $39 a month billed monthly, or $19 a month on annual billing, with 100 credits a month. | Yes: 10 credits a month, for up to 2 video ads or 20 image ads. Exports include a watermark. | Not listed: priced in credits |
| Colossyan | Professional $59 a month on an annual plan, plus $30 a month for each extra member. | Yes: Starter is free, with 20 minutes a month with its NEO avatars and 1 editor. Watermark removal is listed from Professional up. | About $1.97 on Professional's 30 NEO minutes, billed annually |
| HeyGen | Creator $29 a month billed monthly, or $24 a month paid annually, with 600 credits. | Yes: 3 videos a month, up to 1 minute each. Watermark removal is listed from Creator up. | About $0.77 on Creator for Avatar IV photo-look video, about $1.50 for video look |
Postdom
Social posts made from your website: short videos, slideshows and images, then scheduled. The videos included in your plan have no persona.
Entry price: Starter $39 a month for 30 posts and 3 connected accounts.
Free plan: Yes: 1 post a month and 2 connected accounts, with a Postdom watermark.
Trial: Free plan, no card.
Entry plan, per minute of video: Priced per post, not per minute
Pick it when: You want regular social posts made for you from your website, with no persona to script.
Weaker when: You need a talking AI avatar or your own custom avatar in every video. The videos included in your plan have no persona, and persona videos cost credits.
AI: Writes the hook, on-screen text and caption from your website and picks clips for each line.
Teams: Posts wait for your approval. Owners and admins decide who else can approve.
Postdom pricing and How Postdom makes videos, checked 5 October 2026.
D-ID
AI avatar videos, visual AI agents and an avatar video API.
Entry price: Lite $5.9 a month billed monthly, or $4.7 a month billed annually ($56), with 10 minutes a month.
Free plan: No free plan listed.
Trial: No free plan listed.
Entry plan, per minute of video: $0.59 on Lite, billed monthly
Pick it when: You want a low-cost talking-avatar clip or an avatar API.
Weaker when: You want ready posts such as slideshows and short videos from your website.
AI: Photo, video and personal avatars, video translation and an API. Voice cloning is listed on Pro.
Teams: Team collaboration is listed on Enterprise.
D-ID Studio pricing and D-ID AI video generator, checked 5 October 2026.
InVideo AI
AI video creation with generative video models, a timeline editor and AI avatars.
Entry price: Starter $20 per seat a month, billed annually, with 400 credits per seat a month.
Free plan: No free plan is mentioned on the pricing page.
Trial: No trial stated on the pricing page.
Entry plan, per minute of video: Not listed: priced in credits
Pick it when: You want to generate and edit AI video yourself, with your team in the same editor.
Weaker when: You want the posts made and scheduled for you without opening an editor.
AI: AI avatars and AI twins from a YouTube link or a short upload, speaking 50+ languages, plus generative video models.
Teams: All plans list multiplayer editing.
InVideo AI pricing and InVideo AI avatar generator, checked 5 October 2026.
Synthesia
AI avatar videos for company training, communications and product videos.
Entry price: Starter $29 a month billed monthly, with 1,250 credits (about 12 minutes of video), or $18 a month billed yearly.
Free plan: Yes: 10 minutes of video a month and 500 credits. Videos carry a Synthesia watermark.
Trial: No trial stated on the pricing page.
Entry plan, per minute of video: About $2.42 on Starter, billed monthly
Pick it when: You make training or internal videos with an on-screen avatar.
Weaker when: Your goal is a steady flow of social posts rather than workplace video.
AI: Avatars made from a prompt, a clone of yourself, or 240+ ready-made avatars, with AI dubbing and translation.
Teams: Guests can comment on your videos: 3 guests on Starter, 5 on Pro.
Synthesia pricing and Synthesia AI avatars, checked 5 October 2026.
Elai
AI avatar videos from text, mainly for training, explainers and company updates.
Entry price: Creator $29 a month billed monthly, or $23 a month billed annually ($276), for 15 minutes a month.
Free plan: Yes: 1 user and 1 minute of video.
Trial: No trial stated on the pricing page.
Entry plan, per minute of video: $1.93 on Creator, as its page prints it
Pick it when: You want a low-cost avatar video tool for explainers or training.
Weaker when: You want many short social posts a month rather than a few minutes of avatar video.
AI: 80+ talking avatars based on real actors, custom avatars from a selfie, studio or photo, and voice cloning.
Teams: The Team plan includes 3 editors and 3 guests.
Elai pricing and Elai talking avatars, checked 5 October 2026.
DeepBrain AI Studios
AI avatar videos, AI dubbing and generative video models.
Entry price: Personal $29 a month billed monthly, or $24 a month billed annually.
Free plan: Yes: up to 3 videos, each up to 1 minute, with 1 custom avatar and 720p export.
Trial: No trial stated on the pricing page.
Entry plan, per minute of video: Not listed: Personal has no monthly minute cap
Pick it when: You want many avatar videos without a minute cap, plus AI dubbing.
Weaker when: You want posts made from your website rather than scripting each avatar video.
AI: AI avatars, AI dubbing with lip-sync, auto captions and one-click translation.
Teams: The Team plan lists video comments, shared workspaces and shared video editing.
AI Studios pricing and AI Studios AI video generator, checked 5 October 2026.
Creatify
AI video ads with AI actors, including ads made from a product link.
Entry price: Starter $39 a month billed monthly, or $19 a month on annual billing, with 100 credits a month.
Free plan: Yes: 10 credits a month, for up to 2 video ads or 20 image ads. Exports include a watermark.
Trial: No trial stated on the pricing page.
Entry plan, per minute of video: Not listed: priced in credits
Pick it when: You run paid social and want many avatar ad versions from a product link.
Weaker when: You want everyday organic posts across your accounts rather than ads.
AI: 300 AI actors on Starter and 1,500 on Pro, 75+ languages, and video ads from any URL.
Teams: Pro lists team collaboration for up to 5 seats, 2 included.
Creatify pricing and Creatify URL to video, checked 5 October 2026.
Colossyan
AI avatar videos and courses for training and enablement teams.
Entry price: Professional $59 a month on an annual plan, plus $30 a month for each extra member.
Free plan: Yes: Starter is free, with 20 minutes a month with its NEO avatars and 1 editor. Watermark removal is listed from Professional up.
Trial: The page says you can try it free for 14 days with no credit card.
Entry plan, per minute of video: About $1.97 on Professional's 30 NEO minutes, billed annually
Pick it when: You build training or onboarding courses with avatars.
Weaker when: You want short social posts made from your website.
AI: 300+ AI avatars in 100+ languages, and custom avatars from one recording.
Teams: Professional lists shared workspaces, commenting and team permissions for up to 3 editors.
Colossyan pricing and Colossyan AI avatars, checked 5 October 2026.
HeyGen
AI avatar videos for sales, explainers, courses and social content, with translation into many languages.
Entry price: Creator $29 a month billed monthly, or $24 a month paid annually, with 600 credits.
Free plan: Yes: 3 videos a month, up to 1 minute each. Watermark removal is listed from Creator up.
Trial: No trial stated on the pricing page.
Entry plan, per minute of video: About $0.77 on Creator for Avatar IV photo-look video, about $1.50 for video look
Pick it when: You want a realistic talking avatar, or your own custom avatar, in your videos.
Weaker when: You want posts with no avatar, made from your website and scheduled for you.
AI: Stock and custom video avatars, photo avatars from one photo, voice cloning, and 175+ languages and dialects on Creator.
Teams: The Business plan lists workspace collaboration, video commenting and team management.
HeyGen pricing and HeyGen AI avatars, checked 5 October 2026.
Why people move away from HeyGen
HeyGen prices its plans in credits. Its help center says Avatar IV video uses 16 credits a minute with a photo look and 31 with a video look, and Creator includes 600 credits a month.
That works out to roughly 37 minutes of photo-look Avatar IV video a month on Creator, or about 19 of video look. Teams that need more, or that don't need an avatar at all, tend to compare other tools.
HeyGen alternative
If you want one HeyGen alternative for social media, first ask whether you need an avatar at all.
Postdom makes short videos and slideshows for social feeds from what your website says, with text, clips and music. The videos included in your plan have no persona. It then schedules and publishes the ones you approve. If you need a talking avatar, one of the avatar studios below fits better.
Free HeyGen alternative
Most tools here have a free plan. This is what each one's page said it includes.
| Tool | What is free |
|---|---|
| Postdom | 1 post a month, with a watermark |
| Colossyan | Starter: 20 minutes a month |
| Synthesia | 10 minutes a month, with a watermark |
| HeyGen | 3 videos a month, up to 1 minute each |
| DeepBrain AI Studios | 3 videos, up to 1 minute each |
| Elai | 1 minute |
| Creatify | 10 credits a month, with a watermark |
On the Free plan you get 1 social post a month for $0, on 2 connected accounts, made for you, with a new one on the 1st of each month, with no card needed.
Social posts made on Free carry a small Postdom watermark, which any paid plan can turn off.
How Postdom posts
By default nothing posts until someone on your team approves it. If you approve 9 of your last 10 posts of one type without edits, Postdom can offer to post that type without review, and you decide.
Paid plans start at Starter, $39 a month; the pricing page lists every plan.
Questions
What is a good HeyGen alternative for social media?
If you need an avatar, the avatar studios on this page are the closest match. If you need social posts without one, a tool that makes and schedules posts from your website, such as Postdom, fits better.
Is HeyGen free?
HeyGen's pricing page lists a free plan with 3 videos a month, each up to 1 minute. Paid plans start with Creator.
Is there a free HeyGen alternative?
Yes. Colossyan, Synthesia, DeepBrain AI Studios, Elai, Creatify and Postdom list free plans. Free plans usually add a watermark or cap minutes.
How much does HeyGen cost?
Creator was $29 a month billed monthly, or $24 a month paid annually, when this page was checked. See HeyGen's pricing page for today's prices.
Which HeyGen alternative is cheapest per minute?
Of the plans that print their minutes, D-ID Lite worked out lowest, at about $0.59 a minute billed monthly. Credit-priced plans can't be compared this way.
Does Postdom make avatar videos?
Persona videos are an option paid with credits. The videos included in your plan have no persona.
Will there be people in Postdom's videos?
Often, yes. By default a video opens on a person who never speaks: an AI-generated person or a stock clip of someone. Nobody from your team has to appear.
Where do these prices come from?
Each vendor's own pricing page, read and rendered on 5 October 2026, and HeyGen's help center for its credit rates. Prices change, so check the linked page before you buy.
Why is Postdom listed first?
Because this is Postdom's page. The other tools follow in rough order of entry price.
See the videos included in your plan
Enter your website and see videos in your brand, with nobody from your team on camera.