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Hook generator for TikTok and Instagram Reels

Type your website. Our hook generator reads it and writes 3 hooks about your business, using rules from 1,123 measured TikTok and Instagram posts.

Free, no sign-up. Up to 3 runs a day.

How it writes

About 10 words, spoken, lowercase. Each hook names the subject and who it's for, and promises something the post delivers. Never a pitch, never a question.

Platform

Example for a coffee shop

  1. 1 · Ranking · opens a loop

    ranking every pastry we bake each morning at our Bondi coffee shop

  2. 2 · Nobody tells you · opens a loop

    5 things nobody tells you about house-roasted coffee in Bondi

  3. 3 · Save this · opens a loop

    save this before you pick a coffee spot in Bondi

Hook generator examples by industry

One hook per business type, each written by Postdom's writer from a real business's homepage.

  • Real estate

    ranking what to check before you rent an apartment

  • Restaurants

    5 grain bowl toppings i wish i knew about sooner

  • Dental

    5 things nobody tells you before your first dental cleaning in years

  • Salons and beauty

    save this before you book your next hair service

  • Gyms and trainers

    5 things nobody tells you before your first group fitness class

  • Hotels

    5 things nobody tells you before booking a hotel in Kyoto

What makes a hook work

The rules our writer follows, and how posts with each did against their own account's median.

  • Open loops: 2.8x

    Open a loop

    Promise a list, steps, a ranking or a reveal, and let the post pay it off. Never give the answer away in the hook.

  • Rankings: 3.4x

    Rank or rate something

    A ranking gives people a reason to stay to the end. A money amount they care about did almost as well: 3.3x.

  • Lowercase: 1.49x

    Type it in lowercase

    Like someone typing a caption. All caps: 0.66x. Names keep their capitals.

  • Pitching: 0.59x

    Never pitch

    Hooks that named the business or its product did worse. Your name belongs later in the post.

  • Questions: 0.78x

    Never a question

    Questions did worse on average, so our writer never writes one. A statement that promises the answer does better.

  • House rule

    Say it like a person

    About 10 words, spoken and casual, the way a friend would say it. Never stacked jargon, and never a roll call like "Retirees, …".

Measured figures are from 1,018 TikTok photo posts and 105 Instagram carousels (1 Oct 2026), each against its own account's median views. They show what went with better posts, not proof that one causes the other.

Free hook generator

  1. Type your website

    We read your homepage to learn what you do and who it's for.

  2. Get 3 hooks

    Written by the same writer and rules Postdom uses for every post it makes.

  3. Get the finished posts

    Sign up free and Postdom turns hooks like these into slideshows and videos, ready for you to approve.

Questions

What is a hook on TikTok or Reels?

The first line someone sees or hears, in the first second or two. It decides whether they keep watching. A good hook names the subject and who it's for, and promises something the rest of the post delivers.

Is the hook generator free?

Yes. You get 3 hooks a run and up to 3 runs a day without an account. Sign up free for more hooks and the finished posts.

How is this different from other hook generators?

It starts from your website, so the hooks are about your business, not a topic you typed. And it follows Postdom's own rules, from 1,018 TikTok photo posts and 105 Instagram carousels, each measured against its own account's median.

Why are the hooks in lowercase?

Hooks typed in lowercase, like a caption, did 1.49x as well in our data. All caps did 0.66x. Names and places keep their capitals.

Why doesn't the hook mention my business?

Hooks that pitched the business did 0.59x as well. Your name belongs later in the post, as the answer, not the opener.

Do these hooks work for YouTube Shorts?

Our data comes from TikTok photo posts and Instagram carousels, not Shorts. The hooks are written in the same spoken style, so they're a fair start; test them on your own account.

What does Postdom do with my website?

It reads your homepage once to write the hooks. It doesn't create an account or post anything. Results are kept for 7 days, so the same site gets the same hooks.

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