Describe the work, not the client
Posts explain approaches, such as CBT or EMDR, and what a first session is like. They contain no client stories.
Written from your website · In your brand · Approved by you
Social media marketing for therapists, that respects client confidentiality
Social media marketing for therapists is limited by one thing above the rest: you cannot talk about clients, and you should not ask them to talk about you. Postdom turns your practice website into ready-to-post videos, slideshows and single images, and posts only what you approve.
No card needed. Nothing posts until you approve it.
Social media marketing for therapists
A person looking for a therapist is often finding the courage to look at all. They want to see who you are, how you work and whether you feel safe. Social media marketing for therapists is a way to answer those questions before they have to ask.
Postdom reads your practice website and builds posts from what you already say: your approach, who you see, how sessions run and what to expect.
Quiet, warm, specific
Therapy posts work when they are calm and concrete. Postdom writes from your own words, so your site's tone sets the voice.
You approve everything
New workspaces review every post. Nothing goes out until you approve it.
Free social media marketing for therapists
Postdom's Free plan has no card. It makes 1 post a month from your practice website and connects 2 accounts, Instagram and TikTok. Free posts keep the Postdom watermark.
It is a gentle way to see whether the tone is right for you. Starter is $39 a month for 30 posts, about $1.30 a post.
Instagram Reels for therapists
A Reel lets someone hear your voice and see your face, which matters when they are deciding whether to book. A short clip about what a first session is like does more to lower the barrier than a long bio.
Postdom makes Reels in your brand from your site. Videos are real clips and photos with native text boxes, music and an optional voiceover. They post to TikTok, Instagram, YouTube, Facebook and LinkedIn.
Slideshows post to Instagram too. A 'questions to ask a therapist before you start' sequence is easy to save and share.
TikTok videos for therapists
TikTok is where many people meet mental health information first. The best videos are short and honest about what therapy can and cannot do. Avoid diagnosing in a comment, and avoid promising a cure.
Postdom writes the hook and on-screen text in your tone and builds the video from real clips and photos. The platform's AI label is on by default for TikTok, Instagram and YouTube posts.
What a therapy practice can post
| Fits | Avoid | |
|---|---|---|
| Your approach | How CBT, EMDR or couples work is explained | A claim that one approach cures a condition |
| A first session | What happens, how long it lasts, what you ask | Anything that suggests a client's case |
| Self-care ideas | A grounding exercise, a sleep tip, a prompt | Medical advice for one person |
| Practice news | New hours, new location, a waiting list | Pressure to book now |
| Crisis | A post that points to local crisis services | Handling a crisis in a comment |
In the US, the 988 Suicide and Crisis Lifeline is the number to name. In other countries use the local service.
Confidentiality and advertising rules for therapist posts
Therapists work under several codes at once. Postdom does not enforce any of them. These are the points that matter most for social media.
- Confidentiality
- In the US, if your practice is covered by HIPAA (for example because it bills health plans electronically), its Privacy Rule protects identifiable client information, and state confidentiality law and your licensing board apply either way. Even confirming that someone is a client is a disclosure. Never reply to a comment or a review in a way that confirms a person is in treatment.
- No testimonials from clients
- The APA Ethics Code, standard 5.05, bars psychologists from soliciting testimonials from current therapy clients or others vulnerable to undue influence. The ACA Code of Ethics (C.3.b) says counsellors do not solicit them from current or former clients or anyone vulnerable to undue influence, and the NASW Code of Ethics (4.07) says social workers should not solicit them from current clients or others vulnerable to undue influence.
- Accurate advertising
- APA standard 5.01 bars false or deceptive public statements about qualifications, services and results. State your licence type and state accurately. Do not claim a specialism you have not trained for.
- Licensure and place
- A licence usually covers one state. If you offer telehealth, say where you are licensed to practise.
- No promises
- Do not promise outcomes, such as 'be free of anxiety in six weeks'.
- Outside the US
- In the UK, the BACP Ethical Framework and the ASA's CAP Code apply to a counsellor's advertising.
These notes are general information, not legal advice. Postdom does not check a post against these rules. Your approval is the check, so read each post with them in mind.
- American Psychological Association, Ethical Principles of Psychologists and Code of Conduct, standards 5.01 and 5.05 (2002, amended 2010 and 2016)Accurate advertising and no testimonials from vulnerable clients.
- American Counseling Association, 2014 ACA Code of Ethics, section C.3 (C.3.b, testimonials)Advertising and testimonials for counsellors.
- National Association of Social Workers, Code of Ethics, 4.07No solicitation of testimonials from clients vulnerable to undue influence.
- US Department of Health and Human Services, HIPAA Privacy Rule, 45 CFR Part 164Protection of client information.
How Postdom works for a therapy practice
- 01
Paste your practice website
Postdom reads your approach, your qualifications and your tone. Each thing it learned shows its source.
- 02
See posts in For You
Videos, slideshows and single images arrive in your brand, built from your own pages.
- 03
Approve, edit or skip
Read each post for anything that hints at a client, a promise or a claim. At your first approval you connect Instagram or TikTok.
- 04
Let it learn your voice
Each choice shapes the next posts. Postdom offers to post a type without review after 9 of your last 10 are approved unedited, and you can decline.
What it costs
A solo practitioner can start on Free. A group practice can give each clinician a workspace.
Paid plans include every format and all nine platforms, and can remove the watermark. Free connects 2 accounts on any platform.
| Plan | Monthly | Yearly | Posts a month | Social accounts |
|---|---|---|---|---|
| Free | $0, no card | None | 1 | 2 |
| Starter | $39 | $390 | 30 | 3 |
| Growth | $99 | $990 | 60 | 10 |
| Scale | $229 | $2,290 | 150 | 20 |
| Pro | $399 | $3,990 | 300 | 30 |
Questions
Can a therapist use social media to find clients?
Yes, within the profession's codes. Describe your approach, your qualifications and what a first session is like, and do not discuss or confirm clients.
Can I post client testimonials?
Do not solicit them from current clients, and under the ACA code not from former clients either. The APA, ACA and NASW codes all caution against it, and HIPAA protects client information.
Does Postdom check ethics codes?
No. Postdom does not check a post against any professional code or law. You approve every post, so you are the check.
What should a therapist post about?
Your approach, how a first session works, self-care ideas, practice news and where to find crisis help.
Which platforms can a practice post to?
Postdom posts to TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook Reels, X, Snapchat Stories, Threads and Bluesky. Free connects 2 accounts on any platform.
Is social media marketing for therapists really free on Postdom?
Yes, on the Free plan: 1 post a month made from your practice website, 2 connected accounts and no card. Paid plans add more posts a month and remove the watermark.
Start with your practice website
See your first post today
Paste it and Postdom makes your first post in your brand. Nothing posts until you connect an account and approve it.