Written from your website · In your brand · Approved by you
Social media marketing for real estate rewards agents who show up every week with something useful, not only when a listing goes live. Postdom turns your website into ready-to-post videos, slideshows and single images, and posts only what you approve.
No card needed. Nothing posts until you approve it.
An agent's feed has a dull problem. It is all listings, so people who are not buying this month have no reason to follow. The agents people remember explain the market, the process and the neighbourhoods.
Postdom reads your site and builds posts from what you already say about your area, your buyers and sellers, and how you work. You decide what goes out.
| Post type | What it does for you | Example |
|---|---|---|
| Listing | Reaches people who want that house now | New on the market, price list or open home times |
| Process | Shows how you work with buyers and sellers | What happens between offer and settlement or closing |
| Neighbourhood | Makes you the local name | A day plan for the suburb, or what a street is like |
| Myth versus reality | Answers the objection before it is raised | Do you need to renovate before you sell? |
Postdom has a Free plan with no card. It makes 1 post a month from your website and connects 2 accounts, Instagram and TikTok. Free posts keep the Postdom watermark.
It is a quick way to see whether your site gives Postdom enough to work with. Starter is $39 a month for 30 posts, about $1.30 a post, when you want a steady rhythm.
Realtor is a trademark of the National Association of Realtors, so it only applies to members, and members are held to NAR's Code of Ethics. Article 12 asks for truthful advertising that presents a true picture, and says the realtor must make clear that they are a real estate professional.
Everything else on this page applies equally to agents who are not realtors. Your state's real estate commission sets its own advertising rules, covered below.
An agent works alone more often than not, which means the agent is also the content team. Postdom takes the first pass at that work: it makes the post, and you approve, edit or skip it.
Agents in a team or under a brokerage should agree who approves what, because brokerage rules often add their own requirements to the state's.
Instagram is where buyers and sellers look you up before they call. Your grid is your portfolio, your Reels are your reach and your Stories are the day-to-day.
Postdom makes Reels, slideshows and single images in your brand. A slideshow of a street, a price list of what sold for what, or a 'what you can buy for this budget' post is the kind of thing people save. Make sure every post follows the advertising rules below.
A Reel of a home can show what a photo cannot: the light, the flow of the rooms, how far the kitchen is from the front door. A Reel about your area can do more, because it is not tied to a listing that will sell.
Postdom makes Reels in your brand from your site. Videos are real clips and photos with native text boxes, music and an optional voiceover. They post to TikTok, Instagram, YouTube, Facebook and LinkedIn.
TikTok reaches first-time buyers and renters who are not yet talking to an agent. Plain, short videos work: what a deposit is, what a building inspection finds, what a neighbourhood costs.
Postdom writes the hook and on-screen text in your tone, and builds the video from real clips and photos. The platform's AI label is on by default for TikTok, Instagram and YouTube posts.
The rule that catches most agents is fair housing, and it applies to a caption as much as to a listing. In the US, section 804(c) of the Fair Housing Act (42 U.S.C. 3604(c)) makes it unlawful to publish any advertisement for a dwelling that indicates a preference, limitation or discrimination based on race, color, religion, sex, handicap, familial status or national origin.
In practice that means describing the property, not the people it is for.
'Perfect for young professionals', 'no children', 'ideal for a couple' and 'walking distance to church' describe people or imply who is welcome.
Describe the home, the lot, the features and the location, and let readers decide whether it suits them.
Photos and clips that show only one kind of person, or that feature a family prominently, can suggest a preference.
Use a range of people, or none.
Say what a home has: step-free entry, a ground-floor bedroom, wide doorways.
Do not say who it is not suitable for.
These notes are general information, not legal advice. Postdom does not check a post against these rules. Your approval is the check, so read each post with them in mind.
Postdom reads your brand, your area, who you serve and how you work. Each thing it learned shows its source.
Videos, slideshows and single images arrive in your brand. Process, area and market posts come from your site's own content.
Read each caption against the fair housing and licence points above. At your first approval you connect Instagram or TikTok.
Each choice shapes the next posts. Earned autopilot is offered only after 9 of your last 10 posts of a type are approved unedited, and you can decline.
Agents usually start on Free or Starter. A brokerage can give each agent a workspace of their own.
Paid plans include every format and all nine platforms, and can remove the watermark. Free connects 2 accounts on any platform.
| Plan | Monthly | Yearly | Posts a month | Social accounts |
|---|---|---|---|---|
| Free | $0, no card | None | 1 | 2 |
| Starter | $39 | $390 | 30 | 3 |
| Growth | $99 | $990 | 60 | 10 |
| Scale | $229 | $2,290 | 150 | 20 |
| Pro | $399 | $3,990 | 300 | 30 |
Mix listings with process posts, area guides, market explainers and answers to the questions buyers and sellers ask. Listings reach people who are ready now, and the rest builds the audience that will be.
Postdom builds posts from what your website says and shows. Check that you have the right to use any photo, including ones from a photographer or from another agent.
No. Postdom does not check a post against fair housing law or any advertising rule. You approve every post, so you are the check.
Yes. Videos publish to TikTok, Instagram, YouTube, Facebook and LinkedIn, and slideshows to TikTok, Instagram, Facebook and LinkedIn.
Yes. Owners, admins and members can approve posts in a workspace, so a team can agree who signs off.
Yes, on the Free plan: 1 post a month made from your website, 2 connected accounts and no card. Paid plans add more posts a month and remove the watermark.
Paste it and Postdom makes your first post in your brand. Nothing posts until you connect an account and approve it.