From your menu
Dishes, prices, hours and the story on your site become posts. Postdom uses what your site says, so keep the menu page current.
Written from your website · In your brand · Approved by you
Social media marketing for restaurants, from your menu and your site
Social media marketing for restaurants is a daily job in a business that is busiest when you have no time. Postdom turns your website and menu into ready-to-post videos, slideshows and single images in your brand, and posts only what you approve to TikTok, Instagram and more.
No card needed. Nothing posts until you approve it.
Social media marketing for restaurants
Diners choose where to eat by looking. They check the menu, the room and the food on a phone, usually the same day. A restaurant's social feed is its shop window, and a stale one reads as closed.
Postdom reads your site and menu and keeps the window dressed: dishes, specials, the room, the people. You approve what goes in it.
Quiet when you are
Approved posts are scheduled in your time zone, at 9am and 7pm by default, with nothing between 22:00 and 07:00.
You decide
Nothing posts until you approve it. Skip anything that is off the menu this week.
Free social media marketing for restaurants
Postdom's Free plan has no card. It makes 1 post a month from your website and menu, and connects 2 accounts, Instagram and TikTok. Free posts keep the Postdom watermark.
Try it on your busiest-season menu. Starter is $39 a month for 30 posts, about $1.30 a post, if you want one a day.
Social media for restaurants
Social media for restaurants has three jobs and they pull in different directions: fill tables this week, build the name over the year, and keep regulars feeling looked after.
A good week mixes all three. A special for tonight serves the first, a story about where the lamb comes from serves the second, and a thank-you to the Thursday regulars serves the third.
Instagram Reels for restaurants
A Reel is the closest thing to a taste. The pour, the sizzle and the plate arriving do more than a caption can. Short clips of one dish, one cook or one table perform best when they are specific.
Postdom makes Reels in your brand with native text boxes and music. Videos are real clips and photos with native text boxes, music and an optional voiceover. They post to TikTok, Instagram, YouTube, Facebook and LinkedIn.
Slideshows post to Instagram too. A weekly menu or a price list is an easy save.
TikTok videos for restaurants
TikTok has a huge audience searching for somewhere to eat, and it sends the video to people who do not follow you. Hook with the dish. 'The cheapest thing on our menu that sells out' beats a general welcome.
Postdom writes the hook and on-screen text in your tone and builds the video from real clips and photos. The platform's AI label is on by default for TikTok, Instagram and YouTube posts.
A week of restaurant posts
| Day | Post | Format |
|---|---|---|
| Monday | The week's specials, with prices | Single image |
| Tuesday | One dish, start to plate | Video |
| Wednesday | Meet the person behind a dish | Video |
| Thursday | Book for the weekend: hours, bookings and what is available | Slideshow |
| Friday | The room tonight, as it looks at 7pm | Video |
| Saturday | Day plan: lunch to last orders | Slideshow |
| Sunday | A trending format remade around your best dish | Remix |
Postdom picks posts from your own site, so your week will follow your menu. The sample shows the mix, not a promise of what it will make.
What the law asks of restaurant posts
Restaurants carry a little more risk than most small businesses because posts talk about food, prices and sometimes alcohol.
Reviews and guests
The FTC's rule banning fake reviews and testimonials took effect on 21 October 2024. Do not post reviews you wrote or paid for. If a guest or influencer was comped, the FTC's Endorsement Guides (16 CFR Part 255, revised in 2023) say that connection must be disclosed.
Allergens and health claims
Do not write 'gluten-free', 'nut-free' or 'allergen-friendly' unless your kitchen can back it. In England, the Food Information Regulations 2014 enforce the duty to declare the 14 major allergens, and Natasha's Law, in force since 1 October 2021, requires a full ingredients list with allergens emphasised on food prepacked for direct sale. Wales, Scotland and Northern Ireland have their own equivalent rules.
Prices and fees
If you add a mandatory service charge or fee, show the real price. California's SB 478, in force since 1 July 2024, generally requires advertised prices to include mandatory fees. Restaurants and bars have an exception under SB 1524: a mandatory fee can be listed separately if it is shown clearly and conspicuously wherever prices are shown, such as on the menu. Other states and countries have similar rules. In the UK, the Digital Markets, Competition and Consumers Act 2024 treats leaving mandatory fees out of a price as misleading for practices from 6 April 2025.
Alcohol
Alcohol marketing has its own rules by state in the US, and in the UK by the Advertising Standards Authority's CAP Code, section 18. Its rule 18.16 says people shown drinking or playing a significant role in an alcohol ad must neither be nor seem to be under 25.
These notes are general information, not legal advice. Postdom does not check a post against these rules. Your approval is the check, so read each post with them in mind.
- US Federal Trade Commission, Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (effective 21 October 2024)The ban on fake reviews.
- US Federal Trade Commission, Endorsement Guides, 16 CFR Part 255 (revised, Federal Register 26 July 2023)Disclosing comped meals and gifts.
- Food Information Regulations 2014 (England) and the Food Information (Amendment) (England) Regulations 2019 (Natasha's Law, in force 1 October 2021)Allergen information and prepacked-for-direct-sale labelling.
- California SB 478, Honest Pricing Law (effective 1 July 2024), as amended by SB 1524All-in pricing, and the restaurant and bar exception for clearly shown fees.
- UK Advertising Standards Authority, CAP Code, section 18 (Alcohol), rule 18.16People shown drinking or playing a significant role must not be or seem under 25.
How Postdom works for a restaurant
- 01
Paste your website
Postdom reads your brand, your menu and your story. Each thing it learned shows its source.
- 02
See posts in For You
Videos, slideshows and single images arrive in your brand, built from your menu and site.
- 03
Approve, edit or skip
Read allergen and price lines before you approve. At your first approval you connect Instagram or TikTok.
- 04
Let it learn your house style
Each choice shapes the next posts. Postdom offers to post a type without review after 9 of your last 10 are approved unedited.
What it costs
Most single sites start on Free or Starter. A group can give each restaurant its own workspace.
Paid plans include every format and all nine platforms, and can remove the watermark. Free connects 2 accounts on any platform.
| Plan | Monthly | Yearly | Posts a month | Social accounts |
|---|---|---|---|---|
| Free | $0, no card | None | 1 | 2 |
| Starter | $39 | $390 | 30 | 3 |
| Growth | $99 | $990 | 60 | 10 |
| Scale | $229 | $2,290 | 150 | 20 |
| Pro | $399 | $3,990 | 300 | 30 |
Questions
How often should a restaurant post?
Posting daily suits a restaurant that changes its offer. Postdom schedules approved posts at 9am and 7pm in your time zone by default, two a day per account, so you can set the pace you want.
Can Postdom post my specials?
Yes, if they are on your website. Postdom writes from your site, so a special that is not on the site will not appear unless you add it.
Does it need my menu as a file?
No. It reads your website. A menu page on your site gives it dishes and prices to work from.
Does Postdom check allergen or alcohol rules?
No. Postdom does not check a post against allergen, alcohol or pricing rules. You approve every post, so you are the check.
Which platforms does it post to?
Postdom posts to TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook Reels, X, Snapchat Stories, Threads and Bluesky. Videos publish to TikTok, Instagram, YouTube, Facebook and LinkedIn.
Is social media marketing for restaurants really free on Postdom?
Yes, on the Free plan: 1 post a month made from your website, 2 connected accounts and no card. Paid plans add more posts a month and remove the watermark.
Start with your menu page
See your first post today
Paste your website and Postdom makes your first post in your brand. Nothing posts until you connect an account and approve it.