What happens in the chair
Check-ups, fillings, whitening, implants and aligners, explained step by step in the way your site explains them.
Written from your website · In your brand · Approved by you
Social media marketing for dentists, that protects patient privacy
Social media marketing for dentists works best when a practice explains its work in plain words and keeps patients out of it unless they agree in writing. Postdom turns your practice website into ready-to-post videos, slideshows and single images in your brand, and posts only what someone at the practice approves.
No card needed. Nothing posts until you approve it.
Social media marketing for dentists
People are nervous about the dentist. They look for a practice that explains what happens, what it costs and what it will feel like. Social media marketing for dentists gets the most from short, calm posts that do exactly that.
Postdom reads your practice website and builds posts from the treatments, the team and the answers you already give. It writes about the service, not about any patient.
Patients stay private
Postdom writes from your site, so it does not use patient names or photos. Anything you add yourself needs written permission first.
The practice approves
New workspaces review every post. The dentist or the practice manager can approve, edit or skip each one.
Free social media marketing for dentists
Postdom's Free plan has no card. It makes 1 post a month from your practice website and connects 2 accounts, Instagram and TikTok. Free posts keep the Postdom watermark.
Use it to see whether the voice matches the practice. Starter is $39 a month for 30 posts, about $1.30 a post, when you want a steady feed.
Social media for dentists
A dentist's feed is a waiting room that never closes. It is where a patient decides whether to book, and where an existing patient is reminded to.
Mix posts about care (brushing, check-ups, what a filling is) with posts about the practice (the team, the building, opening hours, how to book). The care posts earn trust, and the practice posts turn it into a booking.
Instagram Reels for dentists
Reels let a dentist show what an appointment is actually like: the room, the equipment, the team saying hello. Most people picture something worse, so the ordinary version is reassuring.
Postdom makes Reels in your brand from your site. Videos are real clips and photos with native text boxes, music and an optional voiceover. They post to TikTok, Instagram, YouTube, Facebook and LinkedIn.
Slideshows post to Instagram too. A 'what to expect at your first visit' sequence suits swipes.
TikTok videos for dentists
TikTok is where many younger people search for dental information first. Short, factual videos do well: what a wisdom tooth removal involves, what a scale and polish does, what an emergency appointment is.
Postdom writes the hook and on-screen text in your tone and builds the video from real clips and photos. The platform's AI label is on by default for TikTok, Instagram and YouTube posts.
Privacy and advertising rules for dental posts
Dentistry is regulated twice over, as healthcare and as advertising. These are the points that come up most on social media. Postdom does not enforce them. You do when you approve.
- Patient information is protected
- In the US, if your practice is covered by HIPAA (practices that bill health plans electronically are), its Privacy Rule protects identifiable patient information. A patient's name, face or the fact they are a patient can be protected health information.
- Marketing needs authorization
- HIPAA (45 CFR 164.508(a)(3)) requires a patient's written authorization before their information is used for marketing. A patient photo, a before and after or a testimonial from a patient needs that authorization first.
- Replying to reviews
- Replying to a public review with details of the patient's care discloses protected information. In October 2019, HHS's Office for Civil Rights announced a 10,000 dollar settlement with a Dallas dental practice that had disclosed patient information in replies to online reviews.
- Specialist claims
- Calling a dentist a specialist is limited by state dental boards and the ADA Principles of Ethics and Code of Professional Conduct (section 5, advertising). If there is no recognised specialty, say what the dentist does.
- Results
- Before and after photos should be genuine, typical of the practice and unaltered. State boards differ on disclaimers and on claims such as 'painless'.
- Outside the US
- In the UK the General Dental Council sets standards for dental advertising, and the ASA's CAP Code applies. Check the regulator you answer to.
These notes are general information, not legal advice. Postdom does not check a post against these rules. Your approval is the check, so read each post with them in mind.
- US Department of Health and Human Services, HIPAA Privacy Rule, 45 CFR 164.508(a)(3) (marketing authorization)Written authorization for marketing uses of patient information.
- HHS Office for Civil Rights, resolution agreement with Elite Dental Associates, Dallas, over online review replies (announced 2 October 2019)Replying to reviews with patient details is a disclosure.
- American Dental Association, Principles of Ethics and Code of Professional Conduct, section 5Advertising and announcing specialties.
- General Dental Council (UK), Standards for the Dental Team (standard 1.3.3) and Guidance on advertisingDental advertising in the UK.
How Postdom works for a dental practice
- 01
Paste your practice website
Postdom reads your brand, treatments and team. Each thing it learned shows its source.
- 02
See posts in For You
Videos, slideshows and single images arrive in your brand, written from your own treatment pages.
- 03
Approve, edit or skip
Look for anything that could identify a patient, then approve. At your first approval you connect Instagram or TikTok.
- 04
Let it learn the practice
Each choice shapes the next posts. Postdom offers to post a type without review after 9 of your last 10 are approved unedited.
What it costs
A single practice can start on Free. A group can give each practice its own workspace.
Paid plans include every format and all nine platforms, and can remove the watermark. Free connects 2 accounts on any platform.
| Plan | Monthly | Yearly | Posts a month | Social accounts |
|---|---|---|---|---|
| Free | $0, no card | None | 1 | 2 |
| Starter | $39 | $390 | 30 | 3 |
| Growth | $99 | $990 | 60 | 10 |
| Scale | $229 | $2,290 | 150 | 20 |
| Pro | $399 | $3,990 | 300 | 30 |
Questions
Can a dentist post patient photos on social media?
Only with the patient's written authorization. In the US, for a practice covered by HIPAA, a patient's photo and the fact that they are a patient are protected information, so use authorization forms that cover marketing.
Does Postdom use patient information?
No. Postdom writes from your practice website, which should not contain patient information. If you add a patient photo or story yourself, make sure you have written permission.
Does Postdom check dental advertising rules?
No. Postdom does not check a post against HIPAA, a dental board or the ADA code. The person who approves the post is the check.
What should a dentist post about?
What happens at each appointment, how treatments work, how to look after teeth between visits, the team and how to book.
Which platforms can a practice post to?
Postdom posts to TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook Reels, X, Snapchat Stories, Threads and Bluesky. Free connects 2 accounts on any platform.
Is social media marketing for dentists really free on Postdom?
Yes, on the Free plan: 1 post a month made from your practice website, 2 connected accounts and no card. Paid plans add more posts a month and remove the watermark.
Start with your practice website
See your first post today
Paste it and Postdom makes your first post in your brand. Nothing posts until you connect an account and someone at the practice approves it.