Written from your website · Checked against advertising rules · Approved by you
Social media for immigration law firms
Postdom writes social media for immigration law firms from the firm's own website. Every post is checked against guardrails drawn from lawyer and adviser advertising rules, and by default nothing is published until someone at the firm approves it.
Postdom reads your website and makes your first posts. Nothing is published.
How Postdom writes social media for immigration law firms
Enter your website.
Postdom reads the main pages of your site and finds your logo, colours, fonts, services and tone. Nothing is published.
Postdom picks the playbook.
From what your site says about the business, Postdom sets the workspace's business type, and an immigration practice gets this playbook. An owner, admin or member can change the business type on the Brand Brain page.
Posts arrive in batches.
New posts come in batches of five: carousels and short videos, each with a hook, caption and call to action. Posts is the home screen, and you review them one card at a time.
You approve, edit or reject.
Every post waits for a decision. An approved post is queued, and Postdom picks the time inside your rules. Postdom learns from what you approve, edit and reject.
The compliance guardrails
The immigration playbook adds its own checks to every post. They are based on the ABA Model Rules 7.1 to 7.3 and state bar rules in the US, the SRA and OISC codes in the UK, the OMARA Code of Conduct in Australia and the CICC code in Canada.
Blocked in every post
Promises of approval, a visa or a result, including "guaranteed" and "100% success".
Promises to get the reader approved, or claims of never having a case refused.
Promised processing times, such as a decision "within 30 days".
Telling a reader they are eligible or will qualify.
Promises about government fees or refunds if an application is refused.
Wording that implies government approval, such as "USCIS approved" or "Home Office approved".
"Notario", and fear-based lines such as "before it's too late".
Asking readers to post their case details in the comments.
Allowed only with a source from your site
Specialist, expert, "best" and success-rate claims.
Registration and regulator claims, such as OISC, SRA, MARN, RCIC or bar admission.
Fees, caps, thresholds, processing times, priority dates and new rules.
Programme dates and deadlines, which must also carry their year.
Disclaimers added to captions
A post about eligibility or what to file carries "General information, not legal advice for your situation." in its Instagram, TikTok and LinkedIn captions.
A post that mentions a past result or client success carries "Past results do not guarantee a similar outcome." in the same captions.
The checks run on every post, including the words in a short video. A post that breaks a rule gets one rewrite. If it still breaks the rule, Postdom drops it and writes a different post instead.
These checks look for known risky wording. They are not legal advice, and they do not make a post compliant with your bar or regulator's rules.
Your firm is responsible for what it publishes. Someone at the firm reviews each post and can edit it to add anything your jurisdiction requires, such as an attorney advertising label.
Postdom runs the same kind of playbook for tax practices, with checks drawn from tax-adviser advertising rules: see social media for accountants.
What the posts cover
Topics the playbook favours
Which visa route fits which situation
Documents to gather before you apply
Common reasons applications are refused
What happens at each step of the process
Immigration jargon, explained plainly
Employer sponsorship explained for businesses
Renewals, extensions and switching status
How legal fees differ from government fees
What a consultation covers and how to prepare
Topics it steers away from
Commentary on an individual client's case
Party-political commentary on immigration policy
Fear-based enforcement content
Promised processing times or approval odds
Loopholes or ways around the rules
Client stories without consent
Preferred formats are the ones people save: FAQs, checklists, step-by-step guides, myth versus reality, jargon explainers, comparisons, timelines and cost breakdowns.
Carousels are drawn in brand-fit templates that suit the category, such as explainer pages, numbered steps for processes and document lists, question-and-answer cards and calm editorial pages. Every slide uses your colours, fonts and logo.
Short videos are built from licensed stock b-roll, your site's photos and, where nothing fits, generated clips, with a voiceover and captions. The playbook keeps handcuffs, border walls, gavels, courtrooms and passport-stamp clichés out of stock searches. You can swap any clip with Change footage.
Built from your own material
Your own articles
Postdom can take ideas from the articles on your blog. A post based on one says "Based on your article" and links to it. A number from an article is used only when one sentence of that article states the same number with the same unit. Otherwise the article supplies the topic, not the figure.
Why this post?
Every post has a "Why this post?" note that says why Postdom wrote it, such as the article it came from or a topic that does well for businesses like yours.
Mention your business
Choose how often posts name your firm and its services: never, sometimes or often.
Competitor inspiration
If you confirm or add competitors on the Brand Brain page, Postdom looks at which topics and formats do well in their public posts. It uses the topics and formats only. Facts still come from your website, and a post that reads like a near-copy of a competitor's post is rewritten or dropped.
Who approves
Owners, admins and members can approve posts, including a member such as a supervising lawyer.
You do not need a connected social account to start reviewing. Postdom asks you to connect one when you approve your first post, and it only publishes to accounts you connect yourself.
New workspaces review every post. When nine of your last ten posts of one post type are approved without edits, Postdom offers to publish that type without review. You can say no, or turn it off later.
No. Postdom writes marketing posts for your firm to review. The guardrails catch known risky wording, but they do not replace your own judgement or your bar or regulator's rules.
Will Postdom post without us?
Not at first. New workspaces review every post. Postdom may later offer to publish one post type without review, once your recent posts of that type were approved without edits. You decide, and you can turn it off.
Where do the facts in a post come from?
From your own website. A fee, threshold, processing time or programme date must come from a page on your site that states it, or the post cannot use it.
Which countries do the guardrails cover?
The checks draw on US, UK, Australian and Canadian advertising rules for lawyers and immigration advisers. They check wording in the post. They are not a full review of every rule that applies to your firm.
Can a supervising lawyer approve every post?
Yes. Owners, admins and members can all approve posts.
