Written from your website · Checked against advertising rules · Approved by you
Social media for accountants and tax practices
Postdom writes social media for accountants and tax practices from the practice's own website. Every draft is checked against guardrails drawn from tax-adviser advertising rules, and by default nothing is published until someone at the practice approves it.
The preview reads your website and shows a first draft before you sign up. Nothing is published.
How Postdom writes social media for accountants
Enter your website.
Postdom reads the main pages of your site and finds your logo, colours, fonts, services and tone. You see your brand and a first draft before you sign up. Nothing is published.
Postdom picks the playbook.
From what your site says about the business, Postdom sets the workspace's business type, and a tax or accounting practice gets this playbook. An owner or admin can change the business type on the Brand Brain page.
Drafts arrive in batches.
New drafts come in batches of five: carousels and short videos, each with a hook, caption and call to action. Drafts is the home screen, and you review them one card at a time.
You approve, edit or reject.
Every draft waits for a decision. An approved post is queued, and Postdom picks the time inside your rules. Postdom learns from what you approve, edit and reject.
The compliance guardrails
The tax playbook adds its own checks to every draft. They are based on IRS Circular 230 and the AICPA Code in the US, HMRC's Standard for Agents, the ICAEW, ACCA and CIOT codes and the CAP Code in the UK, the Tax Practitioners Board Code in Australia and CPA Canada's rules.
Blocked in every draft
Guaranteed refunds or savings, and phrases like "maximum refund".
Promises to get the reader a refund or a lower bill.
Promises of paying no tax or being "audit-proof".
Promises that a client will avoid an audit or investigation.
Wording that implies a tax authority approves the firm, such as "IRS approved" or "HMRC approved".
Fear-based lines such as "beat the taxman".
Anything that suggests hiding income or not reporting it.
Instant or same-day refunds, and refund advances.
Asking readers to share tax details publicly or by message.
Allowed only with a source from your site
Credentials and memberships, such as CPA, enrolled agent, chartered accountant or registered tax agent.
Specialist, expert and "best" claims.
Tax rates, allowances, thresholds, limits, penalties and new rules.
Deadline dates, which must also carry their year.
Disclaimers added to captions
A post about deductions, credits, reliefs or tax strategy carries "General information only, not tax advice for your situation." in its Instagram, TikTok and LinkedIn captions.
The checks run on every draft, including the words in a short video. A draft that breaks a rule gets one rewrite. If it still breaks the rule, Postdom drops it and writes a different post instead.
These checks look for known risky wording. They are not tax or legal advice, and they do not make a post compliant with your professional body's or regulator's rules.
Your practice is responsible for what it publishes. Someone at the practice reviews each draft and can edit it before it goes out.
What the posts cover
Topics the playbook favours
Documents to gather before your return
Common mistakes on returns
Expenses the self-employed often forget to track
Tax jargon, explained plainly
What happens if you miss a deadline
Record-keeping habits that make year end easier
Deductions versus credits
Letters from the tax authority and what they usually mean
How the practice works with a new client
Topics it steers away from
Aggressive avoidance schemes or loopholes
Personal advice to one reader in a caption
Promises about refunds, savings or audits
Fear content about audits or the tax authority
Unverified rumours about budget changes
Named client figures or recognisable client stories
Preferred formats are the ones people save: deadline checklists, checklists, FAQs, common mistakes, myth versus reality, jargon explainers, step-by-step guides and comparisons.
Carousels are drawn in brand-fit templates that suit the category, such as a single-date deadline card, document checklists, explainer pages, question-and-answer cards and calm editorial pages. Every slide uses your colours, fonts and logo.
Short videos are built from licensed stock b-roll, your site's photos and, where nothing fits, generated clips, with a voiceover and captions. The playbook keeps piles of cash, luxury cars, handcuffs, shredders and crypto coins out of stock searches. You can swap any clip with Change footage.
Built from your own material
Your own articles
Postdom can take ideas from the articles on your blog. A draft based on one says "Based on your article" and links to it. A number from an article is used only when one sentence of that article states the same number with the same unit. Otherwise the article supplies the topic, not the figure.
Why this post?
Every draft has a "Why this post?" note that says why Postdom wrote it, such as the article it came from or a topic that does well for businesses like yours.
Mention your business
Choose how often posts name your firm and its services: never, sometimes or often.
Competitor inspiration
If you confirm or add competitors on the Brand Brain page, Postdom looks at which topics and formats do well in their public posts. It uses the topics and formats only. Facts still come from your website, and a draft that reads like a near-copy of a competitor's post is rewritten or dropped.
Who approves
Owners and admins can approve posts. An owner can also turn on "Can approve posts" for a member, such as a partner.
You do not need a connected social account to start reviewing. Postdom asks you to connect one when you approve your first post, and it only publishes to accounts you connect yourself.
New workspaces review every post. When nine of your last ten drafts of one post type are approved without edits, Postdom offers to publish that type without review. You can say no, or turn it off later.
What it costs
Prices in USD · allowances per workspace
Plan
Monthly
Annual
Drafts a month
Short videos
Accounts
Free
$0
None
10
None
1
Starter
$29
$290
20
Up to 8
3
Growth
$49
$490
100
Up to 20
10
Scale
$149
$1,490
300
Up to 80
30
New workspaces start with a 14-day Growth trial with 30 drafts and up to 5 short videos. No card is needed, and without a paid plan the workspace moves to Free when the trial ends.
No. Postdom writes marketing drafts for your practice to review. The guardrails catch known risky wording, but they do not replace your own judgement or your professional body's rules.
Will Postdom post without us?
Not at first. New workspaces review every post. Postdom may later offer to publish one post type without review, once your recent drafts of that type were approved without edits. You decide, and you can turn it off.
Where do rates and deadlines in a post come from?
From your own website. A rate, threshold or deadline must come from a page on your site that states it, and a deadline date must include its year, or the draft cannot use it.
Which countries do the guardrails cover?
The checks draw on US, UK, Australian and Canadian rules for tax practitioners and advertising. They check wording in the draft. They are not a full review of every rule that applies to your practice.
Can a partner approve every post?
Yes. Owners and admins can approve posts, and an owner can turn on "Can approve posts" for any member.
