Written from your website · Checked against advertising rules · Approved by you
Social media for accountants and tax practices
Postdom writes social media for accountants and tax practices from the practice's own website. Every post is checked against guardrails drawn from tax-adviser advertising rules, and by default nothing is published until someone at the practice approves it.
Postdom reads your website and makes your first posts. Nothing is published.
Social media for accountants is the posts a practice publishes on LinkedIn, Facebook, Instagram, TikTok and YouTube to explain tax and money topics in plain words, show the people behind the firm and bring in new clients.
Postdom is an AI social media tool that turns your website into short videos, slideshows and posts, then publishes the ones you approve. See how it works.
Updated
How Postdom writes social media for accountants
Enter your website.
Postdom reads the main pages of your site and finds your logo, colours, fonts, services and tone. Nothing is published.
Postdom picks the playbook.
From what your site says about the business, Postdom sets the workspace's business type, and a tax or accounting practice gets this playbook. An owner, admin or member can change the business type on the Brand Brain page.
Posts arrive in batches.
New posts come in batches of five: carousels and short videos, each with a hook, caption and call to action. Posts is the home screen, and you review them one card at a time.
You approve, edit or reject.
Every post waits for a decision. An approved post is queued, and Postdom picks the time inside your rules. Postdom learns from what you approve, edit and reject.
Which social media platforms accountants should use
Start where your clients already look. Most practices do better on one or two platforms they keep up every week than on five they post to now and then.
Where accounting firms post, and what fits each platform
Platform
Good for (general guidance)
What to post
Caption or title limit
LinkedIn
Business owners, finance leads and referral partners
Short explainers, practice news, team introductions
Sole traders, younger clients and local businesses
Short videos and slideshows: checklists, myth versus reality, the team
2,200 characters per caption
TikTok
Freelancers, creators and first-time filers
Short spoken explainers, common mistakes, jargon explained
2,200 characters per caption via the API
YouTube
People searching for how something works
Shorts and longer how-to videos
100 characters per title
Instagram: Instagram publishing API reference (media), checked 3 September 2026.
TikTok: TikTok Content Posting API reference (direct post), checked 31 August 2026.
YouTube: YouTube Data API reference (videos), checked 3 September 2026.
LinkedIn and Facebook: LinkedIn's Posts API and Meta's Reels publishing guide do not publish a maximum, checked 3 September 2026.
What accountants should post
Post what clients ask you anyway, answered in plain words. The posts people save are the useful ones: a checklist, a mistake to avoid, one term explained.
How you open matters. In Postdom's research, hooks that rank or rate something got 3.4x their account's median views, and hooks written as questions got 0.78x. So open with a statement that promises the answer.
Checklists: documents to gather, records to keep, what to send your accountant.
One term or rule explained, with any rate or date taken from a page on your own site.
Common mistakes on returns and how to avoid them.
Myth versus reality about tax and bookkeeping.
The people behind the practice, and how a first meeting works.
Answers to the questions new clients ask most.
Hook figures: data from Postdom's study of 1,018 TikTok photo posts and 105 Instagram slideshow posts, each against its own account's median views, checked 1 October 2026.
How often accountants should post
Keep a steady pace you can hold all year rather than posting in bursts; consistency matters more than volume. Postdom's default is two posts a day per account, and you can skip any post.
On Postdom, Free makes 1 post a month on 2 accounts on any platform, with no card, and Starter makes 30 posts a month, about one a day. See every plan.
Compliance tips for accounting firms on social media
Advertising rules for tax practitioners apply to social posts too. These habits cover the most common problems:
Never promise a refund, a saving or an outcome.
Take every rate, threshold and deadline from an official source or your own site, and give the year.
Add a general-information line to posts about deductions, credits or tax strategy.
Keep client details out of posts, comments and messages, and never ask people to share tax details in public.
Check your professional body's advertising rules, such as the AICPA Code in the US or the ICAEW code in the UK, before you post claims about credentials or expertise.
Have someone at the practice approve every post before it goes out.
The compliance guardrails
The tax playbook adds its own checks to every post. They are based on IRS Circular 230 and the AICPA Code in the US, HMRC's Standard for Agents, the ICAEW, ACCA and CIOT codes and the CAP Code in the UK, the Tax Practitioners Board Code in Australia and CPA Canada's rules.
Blocked in every post
Guaranteed refunds or savings, and phrases like "maximum refund".
Promises to get the reader a refund or a lower bill.
Promises of paying no tax or being "audit-proof".
Promises that a client will avoid an audit or investigation.
Wording that implies a tax authority approves the firm, such as "IRS approved" or "HMRC approved".
Fear-based lines such as "beat the taxman".
Anything that suggests hiding income or not reporting it.
Instant or same-day refunds, and refund advances.
Asking readers to share tax details publicly or by message.
Allowed only with a source from your site
Credentials and memberships, such as CPA, enrolled agent, chartered accountant or registered tax agent.
Specialist, expert and "best" claims.
Tax rates, allowances, thresholds, limits, penalties and new rules.
Deadline dates, which must also carry their year.
Disclaimers added to captions
A post about deductions, credits, reliefs or tax strategy carries "General information only, not tax advice for your situation." in its Instagram, TikTok and LinkedIn captions.
The checks run on every post, including the words in a short video. A post that breaks a rule gets one rewrite. If it still breaks the rule, Postdom drops it and writes a different post instead.
These checks look for known risky wording. They are not tax or legal advice, and they do not make a post compliant with your professional body's or regulator's rules.
Your practice is responsible for what it publishes. Someone at the practice reviews each post and can edit it before it goes out.
What the posts cover
Topics the playbook favours
Documents to gather before your return
Common mistakes on returns
Expenses the self-employed often forget to track
Tax jargon, explained plainly
What happens if you miss a deadline
Record-keeping habits that make year end easier
Deductions versus credits
Letters from the tax authority and what they usually mean
How the practice works with a new client
Topics it steers away from
Aggressive avoidance schemes or loopholes
Personal advice to one reader in a caption
Promises about refunds, savings or audits
Fear content about audits or the tax authority
Unverified rumours about budget changes
Named client figures or recognisable client stories
Preferred formats are the ones people save: deadline checklists, checklists, FAQs, common mistakes, myth versus reality, jargon explainers, step-by-step guides and comparisons.
Carousels are drawn in brand-fit templates that suit the category, such as a single-date deadline card, document checklists, explainer pages, question-and-answer cards and calm editorial pages. Every slide uses your colours, fonts and logo.
Short videos are built from licensed stock b-roll, your site's photos and, where nothing fits, generated clips, with a voiceover and captions. The playbook keeps piles of cash, luxury cars, handcuffs, shredders and crypto coins out of stock searches. You can swap any clip with Change footage.
Built from your own material
Your own articles
Postdom can take ideas from the articles on your blog. A post based on one says "Based on your article" and links to it. A number from an article is used only when one sentence of that article states the same number with the same unit. Otherwise the article supplies the topic, not the figure.
Why this post?
Every post has a "Why this post?" note that says why Postdom wrote it, such as the article it came from or a topic that does well for businesses like yours.
Mention your business
Choose how often posts name your firm and its services: never, sometimes or often.
Competitor inspiration
If you confirm or add competitors on the Brand Brain page, Postdom looks at which topics and formats do well in their public posts. It uses the topics and formats only. Facts still come from your website, and a post that reads like a near-copy of a competitor's post is rewritten or dropped.
Who approves
Owners, admins and members can approve posts, including a member such as a partner.
You do not need a connected social account to start reviewing. Postdom asks you to connect one when you approve your first post, and it only publishes to accounts you connect yourself.
New workspaces review every post. When nine of your last ten posts of one post type are approved without edits, Postdom offers to publish that type without review. You can say no, or turn it off later.
No. Postdom writes marketing posts for your practice to review. The guardrails catch known risky wording, but they do not replace your own judgement or your professional body's rules.
Will Postdom post without us?
Not at first. New workspaces review every post. Postdom may later offer to publish one post type without review, once your recent posts of that type were approved without edits. You decide, and you can turn it off.
Where do rates and deadlines in a post come from?
From your own website. A rate, threshold or deadline must come from a page on your site that states it, and a deadline date must include its year, or the post cannot use it.
Which countries do the guardrails cover?
The checks draw on US, UK, Australian and Canadian rules for tax practitioners and advertising. They check wording in the post. They are not a full review of every rule that applies to your practice.
Can a partner approve every post?
Yes. Owners, admins and members can all approve posts.
