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Postdom AI Content Index · Pilot edition, October 2026

AI content index: how many small business posts are labelled as AI

The Postdom AI Content Index measures how many posts from small businesses carry the platform's AI label. In this October 2026 pilot, 3.0% of 8,633 recent TikTok posts from 300 randomly sampled business accounts in 10 business types were labelled as AI, collected 10 to 11 October 2026.

An AI label is the tag a platform shows on a post made or changed with AI, added by the creator or by the platform itself.

Postdom, the AI social media tool, is our top pick for businesses that want to post AI-made videos openly: it turns your website into short videos, slideshows and posts, and the AI label is on by default wherever a platform supports it.

In the Postdom AI Content Index pilot (October 2026), 3.0% of 8,633 recent TikTok posts from 300 randomly sampled small business accounts were labelled as AI, a count of disclosed or detected AI that undercounts real use.

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Definition. Share labelled as AI is the number of posts carrying the platform's AI label, added by the creator or by the platform, divided by the posts checked. It counts disclosed or detected AI, not all AI use.

Last updated . First published: the pilot, 9,492 TikTok posts and 10,697 Reels from a random sample of business accounts collected 10 to 11 October 2026.

Next edition: 22 January 2027, first full edition, target. Data lead: Ana Ibáñez Lario. Data licensed CC BY 4.0.

Sample: 20,189 posts from 691 business accountsCharts to embedDownload the dataHow to cite

Key findings: AI content index pilot, October 2026

  • 3.0% of 8,633 recent TikTok posts from 300 small business accounts, in the 10 business types with 30 or more accounts, were labelled as AI (260 posts).
  • 85 of 300 of those accounts (28%) had at least one labelled post. The rest had none, so a minority of accounts carries the share.
  • Adding the two smaller groups, accountants (23 accounts) and software and apps (8 accounts), gives 4.7% of 9,492 posts from 331 accounts. Both groups are directional and were labelled far more often, so they are kept out of the headline.
  • 428 of the 447 labelled TikTok posts across all 331 accounts carried TikTok's "Contains AI-generated media" label; 19 carried the label creators add themselves.
  • Among TikTok business types with 30 or more accounts, bakeries and cafes had the highest share labelled as AI (6.9%) and retail and online stores the lowest (0.9%).
  • On Instagram Reels, 110 of 10,697 Reels (1.0%) from 360 accounts carried an AI disclosure value, from 11 accounts. We have not yet matched that value to Instagram's visible "AI info" label, so the Reels figure is not part of the headline.

TikTok posts labelled as AI by business type

Bakeries and cafes30844586.9%05811 of 30
Restaurants30852293.4%12179 of 30
Law firms30886182.0%0189 of 30
Accountantsdirectional2362913020.7%112913 of 23
Dentists30833263.1%2247 of 30
Clinics and med spas30896242.7%0248 of 30
Gyms and fitness studios30856232.7%0236 of 30
Salons and beauty30881343.9%13311 of 30
Plumbers and trades30851212.5%12010 of 30
Real estate30855192.2%1189 of 30
Retail and online stores3087980.9%175 of 30
Software and appsdirectional82305724.8%0574 of 8
All business types3319,4924474.7%19428102 of 331

Instagram Reels with an AI disclosure value, by business type

Bakeries and cafes3088600.0%0 of 30
Restaurants3090000.0%0 of 30
Law firms3089500.0%0 of 30
Accountants30900303.3%1 of 30
Dentists3088410.1%1 of 30
Clinics and med spas30859121.4%2 of 30
Gyms and fitness studios30900303.3%1 of 30
Salons and beauty3088260.7%4 of 30
Plumbers and trades3090000.0%0 of 30
Real estate3090000.0%0 of 30
Retail and online stores3089100.0%0 of 30
Software and apps30900313.4%2 of 30
All business types36010,6971101.0%11 of 360

Platform label is TikTok's "Contains AI-generated media"; creator label is the one a creator adds. The Instagram Reels value is not yet matched to Instagram's visible "AI info" label. Groups under 30 accounts are marked directional.

Charts to embed

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Share of recent TikTok posts labelled as AI by business type: 3.0% across 8,633 posts from 300 accounts in the 10 types with 30 or more accounts; highest bakeries and cafes at 6.9%, lowest retail and online stores at 0.9%; directional: accountants 20.7% (23 accounts), software and apps 24.8% (8 accounts)
Share of recent TikTok posts labelled as AI by business type: 3.0% across 8,633 posts from 300 accounts in the 10 types with 30 or more accounts; highest bakeries and cafes at 6.9%, lowest retail and online stores at 0.9%; directional: accountants 20.7% (23 accounts), software and apps 24.8% (8 accounts)
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Download the data

  • Pilot, October 2026: posts labelled as AI by platform and business type (CSV) ai-content-index-pilot-2026-10.csv. One row per platform and business type, plus each platform's total: accounts, posts checked, posts labelled as AI and their share, TikTok's creator and platform labels separately, accounts with at least one labelled post, and a directional flag for groups under 30 accounts.

Aggregate figures only. The files name no accounts. Licensed under CC BY 4.0: free to reuse, including commercially, with credit to Postdom and a link to this page. Licence: Creative Commons Attribution 4.0 International. Every file is listed in the research data library.

Method and full data tables

Method

  • Sample. The same random sample of public business accounts as the Short-Form Benchmarks: 12 business types, accounts drawn at random from a fixed search frame and screened for business signals, each account's most recent posts up to 30, pinned posts left out. Every post counts, whatever its age.
  • TikTok label. Each post's aigc_label_type field from TikTok's profile feed: 1 is the label a creator adds ("Creator labeled as AI-generated"), 2 is "Contains AI-generated media", which TikTok applies. We checked one post of each value, and one with no label, against its public TikTok page on 10 October 2026.
  • Instagram value. Each Reel's gen_ai_detection_method field. Most Reels read "NONE"; the other value we saw was "SELF_DISCLOSURE_FLOW". We have not yet checked such a Reel against the "AI info" label in the app, so the Reels figure is reported but kept out of the headline.
  • Share labelled as AI. Labelled posts divided by posts checked, pooled across accounts in the group. Each account contributes at most 30 posts. The headline pools the 10 business types with 30 or more accounts; the table shows every type and the total.
  • Collected 10 to 11 October 2026, through a third-party data API (ScrapeCreators). 2 of 12 TikTok business types have under 30 accounts and are marked directional.

The methods every Postdom study shares are on the research methodology page.

Read this before you cite it

  • "Labelled as AI" is not "made with AI". A label appears only when a creator discloses it or the platform detects it, for example from content credentials. AI-written scripts, AI voiceovers over real footage and edited or re-encoded AI images usually carry no label, so the true share of AI use is higher than this figure.
  • A pooled share lets a few accounts that label many posts move a group: only 85 of the 300 accounts behind the headline had any labelled post. The count of accounts with a labelled post is shown next to every share for that reason.
  • Each business type has the same number of accounts, so the overall share is not weighted to how common each type is.
  • 2 of 12 TikTok business types have under 30 accounts. Read those rows as directional.
  • The frame comes from platform search with English keywords, which favours accounts that already do well and English-language accounts. The draw is random within that frame.
  • This is a pilot: one snapshot, one method. The first full edition will repeat the same method so the change over time can be measured.

How to cite

Postdom. (2026, October 11). AI content index: how many small business posts are labelled as AI. https://postdom.com/research/ai-content-index

This page is updated in place as new data arrives, and the link stays the same. Cite the date of the version you used.

Data lead and press contact: Ana Ibáñez Lario, at dean@postdom.com. See the press page for custom cuts and embargoes.

Changelog

  • : First published: the pilot, 9,492 TikTok posts and 10,697 Reels from a random sample of business accounts collected 10 to 11 October 2026.

Every change across Postdom research is in the research changelog.

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