Research

Trending audio on Instagram this week (9-15 Nov 2026)

Each week we read Instagram's own audio pages: how many reels use each sound, whether Instagram marks it Trending, and how a business can use it.

Ana Ibáñez Lario

11 Nov 20269 min read

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The short answer

The trending audio on Instagram this week (9-15 Nov 2026) is Last Christmas by Wham!, Time by Pink Floyd and All I Want For Christmas Is You by Mariah Carey. On 10 Nov 2026, Instagram marked 2 of the 5 as Trending. All I Want For Christmas Is You is on 5.8M reels, the most on this week's list.

Business accounts are not always offered these songs, so check Instagram's audio picker first. Postdom's videos use Postdom's own music, not these songs: to use one, choose Post it myself on the post in Postdom, download the video and add the song in the Instagram app, if your account has it.
Postdom, the AI social media tool, makes Reels and posts for your business from your website and posts the ones you approve. Plans start at $4.99 a month. Starter is $39 a month for 30 posts, with a 7-day free trial.

Updated 10 Nov 2026 from Instagram's own audio pages, read on the dates shownWeek of 9-15 Nov 2026

Trending audio on Instagram at a glance
Audio	Reels using it	Since our last read	Instagram label
Last Christmas, Wham!	753K (10 Nov 2026)	New on our list	Trending
Time, Pink Floyd	445K (10 Nov 2026)	New on our list	Trending
All I Want For Christmas Is You, Mariah Carey	5.8M (10 Nov 2026)	Steady, from 5.8M on 2 Nov 2026	None
Christmas Market, Eoneun	50K (10 Nov 2026)	New on our list	None
Rechazame, Prince Royce	29K (10 Nov 2026)	New on our list	None

Reel counts are Instagram's own, for all time, as its audio page showed them on the day in brackets. Audio Instagram marks Trending comes first, then the most reels.

This is the trending audio on Instagram, read on Instagram's own audio pages each week: how many reels use each sound, whether Instagram marks it Trending, how fast it grew since our last read, and how a business can use it. Every count carries the day it was read.

For the trends behind the audio, with a real Reel for each, see Instagram trends this week. Posting on TikTok too? See popular TikTok songs this week.

5 Reels audio we read on Instagram this week, each with Instagram's own count of reels using it, whether Instagram marks it Trending, and how a business can use it. This week's list has 5 audio: we only list audio whose count we read on Instagram ourselves, so a short week stays short rather than padded.

Trending audio on Instagram
Audio	Reels using it	Stage	Best for
Last Christmas, Wham!	753K (10 Nov 2026), Trending	New on our list	The first festive moment in your place: playlist on, decorations up. See the trend
Time, Pink Floyd	445K (10 Nov 2026), Trending	New on our list	Then and now: your first shop, product or team photo next to today. See the trend
All I Want For Christmas Is You, Mariah Carey	5.8M (10 Nov 2026)	Steady, from 5.8M on 2 Nov 2026	The switch to Christmas: decorations going up and holiday menus. See the trend
Christmas Market, Eoneun	50K (10 Nov 2026)	New on our list	Calm walk-throughs of holiday stock, handmade pieces or a decorated room. See the trend
Rechazame, Prince Royce	29K (10 Nov 2026)	New on our list	Before and after reveals of a cut, colour, room or product. See the trend

Read on Instagram's audio pages on 10 Nov 2026. Each name opens the audio on Instagram, where you can tap Use audio.

Trending audio on Instagram: a "POV" video made with Postdom for Standwise: "POV: you joined the 9:00 standup on time" — Trending audio on Instagram: a "POV" video Postdom made for Standwise, an example software brand. "POV" is the format behind one of this week's audio trends. It is shown without sound here; Postdom's videos use Postdom's own music, never the trending song. The person on screen is an AI persona, not a customer.

Instagram does not publish a daily chart, so this is our latest read, dated. Tap a song to open its audio page on Instagram, where the count is live.

The songs on this week's list that Instagram did not mark Trending, as it showed them when we read them on 10 Nov 2026, the most reels first. The ones it marks Trending are under Trending sounds on Instagram.

A big all-time count can belong to a song that peaked months ago. Growth between two of our reads shows which trending Instagram songs are picking up reels now.

The songs whose reel count grew fastest between our last two reads, both counts Instagram's own.

All I Want For Christmas Is You, Mariah Carey: 5.8M reels on 2 Nov 2026, 5.8M on 10 Nov 2026 (Steady)

Popular Instagram songs

The songs with the most reels across our last 3 weeks of lists, each at its newest count. A song that is not on this week's list says so.

Many popular Instagram songs reach Reels from TikTok. Compare this list with popular TikTok songs this week to see what may move across next.

Not every trending sound on Instagram is a song. Instagram marks some audio Trending with a small arrow, in the audio picker and on the audio's own page, and many Reels ride original audio: a voiceover, a line of dialogue or a remix someone uploaded.

The audio Instagram itself marked Trending when we read it on 10 Nov 2026:

Last Christmas, Wham!: 753K (10 Nov 2026)
Time, Pink Floyd: 445K (10 Nov 2026)

No original audio made this week's list; every entry is a song from Instagram's music library.

Not always. Instagram says the music in its library is meant for personal, non-commercial use, so some business accounts are offered fewer songs, and what is offered changes by country. A song you hear on Reels may simply not be in your picker.

Check first: open the Reels audio picker on your own account and search for the song before you film around it.
Use original audio: tap the audio name on a public Reel and use it, or record your own voiceover. Original audio that is someone else's song is still their song.
Use Meta's Sound Collection, in Meta Business Suite: songs and sounds Meta clears for videos on Facebook and Instagram.
Use music you have licensed for your business.

Postdom, the AI social media tool, makes Reels for your business from your website, in your brand, with Postdom's own music. To ride a trending song, choose Post it myself on the post in Postdom: download the video, open Instagram, tap +, then Reel, pick the video and tap Add audio, if your account has the song. Make a Reel from your website.

Open any Reel and tap the audio name. The audio page shows how many reels use it, and an arrow when Instagram marks it Trending.
In the Reels editor, open the audio picker: its Trending tab lists the audio Instagram marks as trending for your account.
Professional accounts in some countries can also see trending audio in the Professional dashboard.
Save audio you like with the bookmark on its page, so it is in your saved audio when you are ready to film.
Or check this page each week: each audio is read on Instagram and dated, and the new list comes on Mondays.

Trending songs on Instagram in our earlier weeks, newest first, each with Instagram's count on the day we read it (this week's are above).

Week of 2-8 Nov 2026

All I Want For Christmas Is You, Mariah Carey (5.8M), Pump It, The Black Eyed Peas (682K), Angel Of My Dreams, JADE (241K), Housewife, Tate McRae (221K), Dame Hombro, Bulin 47, Kevin Wai, Breyco En Producidera (162K), Nicole Kidman, ADÉLA (82K)

Week of 26 Oct-1 Nov 2026

Pump It, The Black Eyed Peas (674K), Monster Mash, Bobby (Boris) Pickett and The Crypt Kickers (368K), Housewife, Tate McRae (202K), Patient Zero, Taylor Swift (202K), Sunshine (Instrumental), Twista (202K), Oh Klahoma, Jack Stauber (180K), Ramalama (Bang Bang), Róisín Murphy (101K), Living in the Dark, Myuu (101K), Nicole Kidman, ADÉLA (78K), Creepy Simple Horror Background Ambience, Zé Maré (55K)

How we read this list

Each week we open every audio's own page on Instagram and write down what it shows: the count of reels using it, and whether Instagram marks it Trending. Every count keeps the day it was read, and the new list comes on Mondays.

Candidates come from the audio under this week's Instagram trends, audio Instagram marks Trending, and Instagram keyword searches. A count Instagram did not show is left out, never estimated.

Stage: Rising means the sound's all-time reel count grew by 15% or more per week between our two reads; Steady means it grew by less. New on our list means this is the first week the sound is on our list. Two reads under 3 days apart get no stage.

Instagram publishes no ranking, so this list has no rank: audio Instagram marks Trending comes first, then the most reels.

Which audio is trending on Instagram right now?

The audio at the top of this page, read on Instagram's own audio pages each Monday. Audio Instagram marks Trending comes first, then the most reels, each with the day the count was read.

How do I find trending audio on Instagram?

Tap the audio name on a Reel to open its audio page: it shows how many reels use the audio, and an arrow when Instagram marks it Trending. In the Reels editor, the audio picker has a Trending tab. Or check this page every Monday.

What does the arrow next to a song on Instagram mean?

It is Instagram's own Trending label. This page shows it as Trending, as Instagram showed it on the day we read the audio page.

Can business accounts use trending audio on Instagram?

Not always. Instagram says the music in its library is meant for personal, non-commercial use, so some business accounts are offered fewer songs, and what is offered varies by country. Check the audio picker on your own account before you plan a Reel around a song. Original audio and Meta's Sound Collection are the usual alternatives.

Does Postdom put trending songs in its videos?

No. Postdom, the AI social media tool, makes Reels for your business from your website with Postdom's own music. To use a trending song, choose Post it myself on the post in Postdom, download the video and add the song in the Instagram app, if your account has it.

What is the difference between trending songs and trending sounds?

Songs come from Instagram's music library and carry the artist's name. Sounds also include original audio: a voiceover, a line of dialogue or a remix an account uploaded. Both show how many reels use them on their audio page.

Where do the reel counts come from?

From Instagram itself: each count is the number of reels Instagram shows on the audio's own page, for all time, on the day shown next to it. A count Instagram did not show is left out, never estimated.

How often is this list updated?

Every week, with the new list on Mondays. The Updated date at the top shows when the current week went up, and the page keeps the last 8 weeks of songs.

Is this list free?

Yes. The page is free to read with no sign-up.

Free: the latest TikTok trends every Monday, with views and a link to each. This page has the new trending audio on Instagram each Monday.

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