Pricing, checked 7 October 2026
Metricool pricing in 2026: plans by brand count, hidden costs and a free alternative
Metricool pricing starts at $20 a month for Starter with up to five brands, billed annually, or $25 billed monthly, on metricool.com/pricing checked 7 October 2026. A Free plan covers one brand and 20 posts a month. Postdom starts free too, and makes the posts for you.
Prices checked 7 October 2026 on metricool.com/pricing. Prices in USD, before tax.
Metricool pricing plans
Metricool prices by how many brands you manage. Annual billing saves up to 24%. A brand is one business with its social profiles.
| Plan | Monthly price | Annual price | What's included |
|---|---|---|---|
| Free | $0 | $0 | 1 brand, up to 20 scheduled posts a month, all networks except LinkedIn and X, 30 days of analytics, 5 competitors, the AI assistant and Metricool MCP. |
| Starter, up to 5 brands | $25 a month, billed monthly | $20 a month, billed annually | Unlimited publishing (fair use), LinkedIn, up to 100 competitors, PDF and PPT reports, unlimited analytics history, link in bio, Google Drive and Canva. |
| Starter, up to 10 brands | $45 a month, billed monthly | $36 a month, billed annually | The Starter features for up to 10 brands. |
| Advanced, up to 15 brands | $67 a month, billed monthly | $53 a month, billed annually | Everything in Starter, plus team and client management, roles, a post approval system, full X analytics, report templates, Data Studio and the Metricool API. |
| Advanced, up to 25 brands | $107 a month, billed monthly | $85 a month, billed annually | The Advanced features for up to 25 brands. |
| Advanced, up to 50 brands | $210 a month, billed monthly | $159 a month, billed annually | The Advanced features for up to 50 brands. |
| Custom | Contact sales | Contact sales | A custom number of brands, white label, a dedicated account manager and custom AI credits. |
Swipe the table sideways on a phone to see every column.
- metricool.com/pricingPlans, brand tiers, monthly and annual prices, add-ons, AI credits and fair use. Checked 7 October 2026.
Is there a free Metricool plan?
Yes. Metricool Free costs $0 and covers 1 brand, with up to 20 scheduled posts a month, 30 days of analytics and 5 competitor profiles.
It leaves out LinkedIn and X, and you still make every post yourself. It is a free planner and analytics tool, not a way to get posts made.
Metricool pricing vs Postdom
Metricool pricing pays for planning, analytics and reports on posts you make. Postdom makes the posts: paste your website and your For You feed fills with ready-to-post videos, slideshows and single images in your brand.
| Metricool | Postdom | |
|---|---|---|
| Free plan | Free: 1 brand, 20 posts a month that you make. | Free: 1 post a month, made for you, on 2 accounts on any platform. No card. |
| Entry paid plan | Starter: $20 a month billed annually, or $25 billed monthly, for up to 5 brands. | Starter: $39 a month for 30 posts (about $1.30 a post), or $390 a year. |
| Team plan | Advanced: from $53 a month billed annually, or $67 monthly, with team roles and approvals. | Growth: $99 a month for 60 posts, 10 accounts and 10 seats. |
| How the price grows | By number of brands, plus add-ons for X and Advanced Analytics. | One price per plan. Seats are included, and every post can be any format. |
| Who makes the posts | You make the posts. Metricool plans, publishes and reports on them. | Postdom makes the posts from your website: videos, slideshows and single images in your brand. |
Nothing posts on Postdom until you approve it, and it learns from every approve, edit and skip.
Pick Metricool if deep analytics, competitor tracking and ads reports across many brands are what you use daily. Pick Postdom if you have a website and nobody to make the content.
Free Metricool alternative
Postdom Free gives you 1 post a month, made for you from your website, on 2 accounts on any platform. No card needed. Nothing posts until you approve it.
Metricool Free is a real free planner, but you make every post. Postdom Free is the free Metricool alternative when what you are missing is the posts themselves.
Metricool pricing FAQ
How much does Metricool cost?
On 7 October 2026, Metricool Starter was $20 a month billed annually or $25 billed monthly for up to 5 brands, and Advanced started at $53 a month billed annually or $67 monthly. Free costs $0 for 1 brand.
Is Metricool free?
Metricool has a Free plan for 1 brand with up to 20 scheduled posts a month. It does not include LinkedIn or X.
What counts as a brand in Metricool?
A brand is one business or client with its connected social profiles, such as one Instagram, one TikTok and one Facebook page.
Does Metricool charge for X (Twitter)?
Yes. X is an add-on on every Metricool plan, priced separately from the plan.
What is a free alternative to Metricool?
If you need the posts made, Postdom Free makes 1 post a month for you on 2 accounts on any platform, with no card. Paid plans start at $39 a month.
Start free on Postdom
Get your first post made free
Paste your website. Postdom reads your brand and makes your first post in your For You feed.
No card. Nothing posts until you approve it.